臺灣博碩士論文加值系統

無線射頻辨識RFID (Radio Frequency IDentification)技術已廣泛應用於現實生活中的各個領域，創新的功能應用層出不窮。在RFID產業中，如何快速開發創新功能和應用成為一個重要問題。此外，確認消費者需求也是RFID供應商開發產品功能的重要工作之一。傳統上，RFID廠商完全依賴RFID設計工程師的主觀或訂單的規格要求而確認消費者偏好。然而，消費者偏好與需求一直在改變，RFID製造商需要一套有系統性且有效率的方法來了解消費者真正的需求，甚或針對不同顧客層進行不同創新功能需求的設計。因此，本研究提出QT-Kano 模式，結合「創意問題解決理論」(Theoria Resheneyva Isobretatelskehuh Zadach, Theory for Solving Inventive Problems，TRIZ)，品質機能展開(Quality Function Deployment，QFD)及傳統的狩野模式(Kano Model)的方法，幫助RFID廠商創造創新功能，並將消費者需求做一些分類。此外，本文也利用Refined Kano’s Model方法擷取關於顧客偏好相關知識，提供行銷決策之用。最後，本研究將依QT-Kano 模式，以RFID產品創新功能的十六個品質要項做實例調查及分析。

RFID (Radio Frequency IDentification) techniques have been widely applied in lots of domains in real life. In RFID industry, how to quickly create innovative functions and applications becomes one of important issues. In addition, to identify customer needs is a crucial task for RFID products suppliers. Traditionally, RFID products manufacturers heavily depend on subjective opinions of design engenderers or the specifications of orders to recognize customer preferences. However, customer preferences shift frequently. RFID products manufacturers need a systematic and effective method not to only identify customer needs, but also to create innovative functions for satisfying requirements of different customer segmentations. Therefore, this study proposed a QT-Kano model which combines TRIZ (Theoria Resheneyva Isobretatelskehuh Zadach, Theory for Solving Inventive Problems), QFD (Quality Function Deployment) and Kano model to assist RFID manufacturers in creating innovative functions and categorizing customer needs. Besides, this study also employs refined Kano model to acquire advanced knowledge of customer preferences. Finally, 16 innovative RFID products functions are presented to demonstrate the effectiveness of the proposed QT-Kano model.

摘要...................................................................................................1
Abstrsct..................................................................................................................2
誌謝..................................................................................................................3
目錄..................................................................................................................4
表目錄...............................................................................................................6
圖目錄............................................................................................................8
第壹章 緒論.........................................................................................................9
1.1 研究背景.................................................................................................9
1.2 研究動機與目的.....................................................................................9
1.3 研究架構與流程...................................................................................11
第貳章 文獻探討...............................................................................................13
2.1 RFID 應用現況...........................................................................13
2.2 Kano Model............................................................................13
2.3 Refined Kano’s Model......................................................16
2.4 創意技法 TRIZ.............................................................................19
2.5 品質機能展開 QFD....................................................................20
第參章 研究方法...............................................................................................23
3.1 QT-Kano Model 之研究流程...............................................................23
3.2 QT-Kano Model 應用範例..................................................................25
3.2.1 定義RFID 產品的創新應用功能品質要素..............................25
3.2.2 運用QFD及TRIZ 創造RFID 產品創新功能............................26
第肆章 實驗結果...............................................................................................32
4.1 Kano Model 分析……..........................................................................36
4.2 Refined Kano’s Model 分析..................................................................43
5
第伍章 結論.......................................................................................................57
5.1 結論與討論...........................................................................................57
5.2 未來研究與建議...................................................................................58
參考文獻.............................................................................................................59
附錄A TRIZ 39 工程參數…...........................................................................62
附錄B TRIZ矛盾矩陣…….............................................................................66
附錄C TRIZ 40 創新法則……........................................................................70
附錄D Kano Model 問卷…….........................................................................76
6
表 目 錄
表2.1 Categories of quality attributes in unrefined and refined Kano’s
Model………………………………..................................................................16
表3.1 RFID 相關應用功能項目...................................................................25
表3.2 RFID 創新應用功能12 項品質構面..................................................26
表3.3 創造品質要素問項說明表....................................................................27
表4.1 RFID 創新產品功能品質要項表.........................................................33
表4.2 基本資料分析表....................................................................................35
表4.3 全部結果Kano 品質要素屬性歸納表................................................36
表4.4 男女交叉Kano 品質要素屬性歸納表................................................37
表4.5 年齡交叉Kano 品質要素屬性歸納表................................................38
表4.6 學歷交叉Kano 品質要素屬性歸納表................................................39
表4.7 職業交叉Kano 品質要素屬性歸納表................................................40
表4.8 對新科技產品接受度交叉Kano 品質要素屬性歸納表....................41
表4.9 收入交叉Kano 品質要素屬性歸納表................................................42
表4.10 全部結果Refined Kano’s Model 分析表.........................................45
表4.11 男性樣本Refined Kano’s Model 分析表.........................................46
表4.12 女性樣本以Refined Kano’s Model 分析表.........................................47
表4.13 年齡30 以下樣本Refined Kano’s Model 分析表.............................48
表4.14 年齡30 以上樣本Refined Kano’s Model 分析表..............................49
表4.15 對新科技接受度非常高樣本Refined Kano’s Model 分析表....…....50
表4.16 對新科技接受度高Refined Kano’s Model 分析表.............................51
表4.17 對新科技接受度普通樣本Refined Kano’s Model 分析表.................52
表4.18 收入2 萬以下樣本Refined Kano’s Model 分析表..............................53
表4.19 收入2 萬以上樣本Refined Kano’s Model 分析表............................54
7
表4.20 職業資訊相關樣本Refined Kano’s Model 分析表.............................55
表4.21 職業非資訊相關樣本Refined Kano’s Model 分析表.........................56
8
圖 目 錄
圖1.1 研究流程圖..............................................................................................12
圖2.1 Kano 二維品質模式.................................................................................15
圖2.2 Refined Kano’s model of quality attributes...........................................17
圖2.3 Importance-Satisfaction model attributes..............................................18
圖2.4 TRIZ 解題架構.......................................................................................20
圖2.5 品質屋……….........................................................................................21
圖2.6 技術要求的技術相關矩陣中的強負相關.............................................22
圖3.1 QT-Kano Model 研究流程………………….......................................24

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