一、中文部份
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5.陳漢洋、黃玉瓊(2002)。農藥安全使用管理措施,農政與農情120期,行政院農業委員會出版。6.農藥一路發20306期 (方麗萍2008) 。
7.行政院農業委員會(2007)農藥資訊服務網。
8.李國欽、李宏萍(1999)。農藥之毒性及施用期之安全防護,青蒜綜合管理,85-96。
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13.陳彥雄(2008)。農糧署國產茶葉生產現況及輔導措施。
14.林浩潭(2000)。農藥對環境之影響。農業世界雜誌,202,19-22。15.葉似萍(2005)。專業品質與關係行銷對銀行理財專員忠誠與滿意度的影響-以投顧公司為例,未出版碩士論文,朝陽科技大學企業管理系,台中。16.翁愫慎 (2004)。農藥與生活。行政院農業委員會農業藥物毒物試驗所網站。
17.邱志聖、巫立宇、陳仲熙(2001)。產品知識及來源國形象對顧客滿意度之影響-Elaboration Likelihood Model 之理論應用。管理學報,18(2),185-212。18.謝雅菱(2005)。製造來源國與品牌名稱對消費者購買意願影響之研究-以國際性服飾品牌為例。未出版碩士論文,大葉大學國際企業管理研究所,彰化。19.沈珮鈴(2004)。廣告訴求、品牌信任與購買意願因果關連性之研究 –以行動電話產業為例。未出版碩士論文,銘傳大學管理科學研究所,台北。20.施淑琳(1998)。品牌概念、品牌廣度與品質變異程度對品牌延伸效果之影響。未出版碩士論文,台灣大學商學研究所,台北。21.王德剛(1997)。品牌概念形象、廣告策略與品牌權益之關係。未出版碩士論文,東吳大學企業管理研究所,台北。22.林奕志(2007)。屬性範圍對消費者購買評估之影響-以手機廣告為例。未出版碩士論文,國立成功大學電信管理研究所,台南。23.吳柏青(1996)。國家刻板印象參考價格與產品知識對產品評價的影響─以大學生評價汽車產品為例。未出版碩士論文,成功大學交通管理研究所,台南。24.林家五、林美慧、林裘緒(2006)。影響消費者手機知識的前導因素與後續影響。東吳經濟商學學報,52,27-58。25.林榮茂(2005)。台灣現金卡消費者消費知識與消費意願之研究。未出版碩士論文,南華大學管理科學研究所,嘉義。26.陳淑慧(2004)。促銷推廣對化妝品消費者之消費價值評估與購買意願之影響。未出版碩士論文,南華大學管理科學研究所。27.林素吟(2006)。影響消費者購買意願的外部線索策略之研究。遠東科技大學企業管理系行銷評論,3 (1),565-586。28.吳長生、沙國鋒(2002)。產品種類與產品資訊對私有品牌產品知覺品質的影響。行銷評論, 1 (1),75-104。
29.張金順(2003)。以成本與服務品質探討顧客價值對行為意圖的影響—以網路書店為例。未出版碩士論文,國立中央大學資訊管理系,新竹。30.曾慈惠(1998)。產品微關屬性,產品知識對消費者行為影響之實驗研究。未出版碩士論文,實踐大學企業管理研究所,台北。31.林憲卿(2004)。商品標示、知覺品質與參考價格對消費者購買行為之影響。未出版碩士論文,南華大學管理科學研究所,台北。32.林亮德(2000)。消費者創新產品之採用行為與產品屬性評估之研究—以數位影音光碟機(DVD)為例。未出版碩士論文,國立中央大學資訊管理學系,新竹。33.陳慶汝(2002)。書店消費者購買行為之研究-以嘉義地區為例。未出版碩士論文,南華大學出版學研究所,嘉義。34.方郁明(2002)。衛生棉使用者之購買行為和滿意度研究。未出版碩士論文,國立成功大學管理學院高階管理碩士在職專班(EMBA),台南。35.宋華聰(2007)。農藥簡介-我國農藥管理及其展望。行政院農業委員會動植物防疫檢疫局。
36.沈孝思(2006)。品牌形象、知覺品質、知覺價值對顧客滿意與再購買意願之研究-以保健食品為例。未出版碩士論文,國立成功大學高階管理碩士在職專班,台南。37.葉晶雯(2003)。服務品質、顧客滿意與購後行為傾向關係之研究 ~ 以國內航空客運服務業為實證。中華技術學院企管系講師。
38.李定家(2000)。網路購物之降低風險策略研究。未出版碩士論文,國立中央大學資訊管理學系,新竹。二、英文部分
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