近代旅遊研究領域常以人格類型分析旅遊行為，近幾年又以外向性和刺激尋求等人格特質受到相關研究者青睞。綜合外向性、刺激尋求的相關研究文獻發現，外向性與刺激尋求具顯著正相關，而外向性、刺激尋求則各自影響人們對休閒活動種類的選擇，為影響休閒行為的重要心理因素。本研究以2007年臺灣社會變遷基本調查的「休閒生活」之調查資料，分析國內一般社會大眾的國外旅遊經驗，探討外向性、刺激尋求等人格特質對國人出國旅遊的影響，以探究國內社會大眾從事旅遊時所扮演的旅遊者角色。分析結果顯示，具有國外旅遊經驗的社會大眾，具備較高度的外向性、刺激尋求特質，而具備高度刺激尋求特質和高度教育程度的人們則是喜歡從事自助、半自助旅遊，相反地，較低度刺激尋求的人則是會嚮往結伴式旅遊。此外，過往國外旅遊次數的多寡也影響從事旅遊時的旅遊型態。

There were many leisure researches focused on the relationship between personality and tourist behavior. The research examines the impacts of extraversion and sensation seeking on role of foreign tour in Taiwan. The data of 2007, leisure time, Taiwan Social Change Survey is used for statistical analysis. The results show that people with foreign tour experience are more extraversion and sensation seeking than those without foreign tour experience. People with higher sensation seeking trait and education level prefer independent and semi-independent tourism. On the other hand, people with lower sensation seeking tourist prefer organized tour. Besides, tourist type is influenced by people’s foreign tour experience.

第一章 緒論.........................................1
第一節 研究緣起......................................1
第二節 研究目的......................................3
第二章 文獻探討......................................4
第一節 旅遊與旅遊者角色................................4
第二節 人格之影響....................................12
第三節 外向性、刺激尋求及其它影響因素對旅遊者角色之影響.....19
第三章 研究設計.....................................24
第一節 研究架構與研究假設.............................24
第二節 研究對象與抽樣設計.............................26
第三節 變項的定義與測量...............................28
第四節 資料分析方法..................................32
第五節 資料先檢.....................................36
第四章 資料分析.....................................45
第一節 抽樣樣本描述..................................45
第二節 外向性、刺激尋求對國外旅遊參與之影響分析...........50
第三節 外向性、刺激尋求對旅遊者角色影響之分析.............60
第四節 研究假設分析結果...............................78
第五章 研究結論與建議................................79
第一節 研究結論.....................................79
第二節 研究限制與建議................................85
參考文獻.............................................86
研究相關附件..........................................92
附件一 研究分析之迴歸估計值漸進相關矩陣....................92
附件二 本研究分析之變遷調查題組..........................93

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