一、中文文獻
1.吳明隆(2007)。結構方程模式：AMOS的操作與應用。台北：五南圖書。
2.吳明隆(2009)。SPSS操作與應用：問卷統計分析實務。台北市：五南圖書。
3.吳萬益(2008)。企業研究方法(第三版)。台北：華泰文化出版。
4.李政忠(2004)。網路調查所面臨的問題與解決建議。資訊社會研究。6，1-24。
5.李德治、童惠玲(2009)。多變量分析-專題及論文常用統計方法。台北市：雙葉圖書。
6.財團法人資訊中心(2010)。台灣寬頻網路使用調查報告。
7.林承賢(2004)。近五年來台灣傳播學界博碩士論文使用網路問卷研究方法之後設分析。資訊社會研究。6，25-28。
8.林建妤、林珊如(2004)。創意逆境求生之路—創意自我效能能否克服外在評量對創造力傷害之實驗研究。創新與創造力研究中心舉辦之創造力實踐歷程研討會發表論文，台北。
9.林瑋祥(2005)。網站上沉浸理論對顧客忠誠建立之影響－以「無名小站」為例。未出版碩士論文，逢甲大學企業管理研究所，台中市。10.邱皓政(2003)。結構方程模式：LISREL 的理論、技術與應用。台北：雙葉書廊。
11.吳冠緯(2008)。社交網路服務的顧客價值、滿意度與口碑傳播之關聯探討。未出版碩士論文，國立中山大學企業管理學系研究所，高雄市。12.俞洪亮、蔡義清與莊懿妃(2007)。商管研究資料分析：SPSS 的應用。台北：華泰文化出版。
13.徐桂尼(2008)。以投資購併終結之Web2.0網站特性之研究-以Facebook、無名小站、YouTube為例。未出版碩士論文，國立政治大學資訊管理研究所(含碩專班)，台北市。14.梁媛穎(2007)。社會交友網站-以Friendster.com,facebook.com,myspace.com為例。未出版碩士論文，國立交通大學科技管理研究所，新竹。
15.陳順宇(2005)。多變量分析(第四版)。台北：華泰文化出版。
16.陳品宏(2009)。面對面與Facebook之人際互動研究。未出版碩士論文，國立台灣大學資訊管理研究所，台北市。17.曹文力(2006)。在遊戲情境中以沉浸經驗探討玩興對創造力的影響。未出版論文，國立交通大學理學院網路學習學程，新竹市。
18.黃瓊慧(2000)。從沉浸flow理論探討台灣大專學生之網路使用行為。未出版碩士論文，國立交通大學傳播研究所，新竹。19.黃盈裕(2001)。顧客價值的方法目標鏈結模式之研究-以童裝之消費經驗為例。未出版論文，國立中山大學企業管理研究所，高雄市。
20.黃芳銘(2002)。結構方程模式理論與應用。台北：五南出版社。
21.蔡岳吟(2007)。以價值網路觀點探討Web2.0平台價值創造-Facebook社群網站為例。未出版碩士論文，實踐大學資訊科技與管理學研究所，台北市。22.蔡繼正(2007)。社會網路服務網站的利益-以Facebook為例。未出版碩士論文，國立中央大學資訊管理研究所，桃園。23.張芳全(2008)。統計就是要這樣跑。台北：心理。
24.張嘉玲(2008)。在Web2.0下應用協作於在地化流程之探討-以Mozilla Firfox-MozTW在地化專案與Facebook-中文[臺灣]翻譯應用程式為例。未出版碩士論文，國立政治大學科技管理研究所，台北市。25.簡士超(2009)。成年前期男性之寂寞因應行為研究。未出版碩士論文，世新大學公共關係暨廣告學研究所(含碩專班)，台北市。
26.董彥欣(2010)。探討影響使用facebook粉絲專頁意圖之因素及其對品牌形象、購買意願之影響：以KKBOX為例。未出版碩士論文，國立中正大學電訊傳播研究所，嘉義。27.溫石松(2002)。顧客價值與網路忠誠度之關係。未出版碩士論文，國立中興大學管理研究所，台中市。28.劉佳妍(2010)。社群網絡口碑傳播與使用者行為關連之研究-以Facebook社群網路為例。未出版碩士論文，中國文化大學新聞研究所，台北市。29.廖瑞金(2006)。遊客舒適度、感受價值與忠誠度之關係-以清境農場地區民宿業者為例。未出版碩士論文，國立嘉義大學林業暨自然資源研究所，嘉義。30.廖經朋(2007)。網路部落格沉浸挺驗之實徵研究。未出版碩士論文，國立台北大學企業管理研究所，台北市。31.資策會(2008)。台灣網路娛樂行為分析。產業研究報告。台北：劉楚慧、周樹林。
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三、網路部分
1.維基百科，http://zh.wikipedia.org/wiki/Special:Search?search=&go=Go。
2.數位時代，http://www.bnext.com.tw/。
3.艾瑞網，http://www.iresearch.cn/。
4.資策會，http://www.find.org.tw/find/home.aspx?page=news&id=5752。
5.優仕網，http://survey.youthwant.com.tw/。
6.批踢踢實業坊，telnet://ptt.cc/。
7.TWNIC財團法人台灣網路資訊中心，http://www.twnic.net.tw/。
8.CheckFacebook.com，http://www.checkfacebook.com/。
9.Facebook網站，http://www.facebook.com。
10.Yam天空部落格 數位人脈王-打造數位品牌，http://blog.yam.com/digipim/article/5455848。