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[網路部分]
[135](2006/03/30)品牌發展台灣七年計劃以及品牌之路取自新台灣新聞周刊http://www.newtaiwan.com.tw/bulletinview.jsp?bulletinid=23924
[136](2010)中國品牌影響力提升計劃取自百度百科http://baike.baidu.com/view/9388508.htm?fr=aladdin
[137](2010~1024)Interbrand全球品牌排名取自http://interbrand.com/en
[138](2011/04/01)殺價衝量 蘭奇勝利方程式失效取自聯合新聞網http://mag.udn.com/mag/digital/printpage.jsp?f_ART_ID=310339
[139](2013)高層涉嫌偷取公司商業機密的事件取自維基百科http://zh.wikipedia.org/wiki/%E5%AE%8F%E9%81%94%E5%9C%8B%E9%9A%9B%E9%9B%BB%E5%AD%90
[140](2013/11/03)假橄欖油事件、(2014/09/04)餿水油事件、(2014/10/08) 業務代表涉嫌謊稱食用豬油取自http://zh.wikipedia.org/wiki/%E9%A0%82%E6%96%B0%E5%9C%8B%E9%9A%9B%E9%9B%86%E5%9C%98
[141](2014)味全、康師傅控股市值蒸發取自非凡媒體網http://www.ustv.com.tw/UstvMedia/detail/index/module-NewsList-id-20141015A125-type-103-range-type.html
[142](2014/09/12)阿基師向社會大眾道歉取自中央社http://www.cna.com.tw/news/firstnews/201409125004-1.aspx
[143](2014/11/08)阿基師戴罪立功取自中國電子報http://www.chinatimes.com/realtimenews/20141108002482-260405
[144](2014/11/10)阿基師業績回升取自三立新聞網http://www.setn.com/News.aspx?PageGroupID=4&NewsID=47578
[145]Interbrand品牌角色指標分析取自中國行銷傳播網:http://asiacrown.pixnet.net/blog/post/33125475-interbrand%E5%93%81%E7%89%8C%E8%A9%95%E4%BC%B0%E6%B3%95%E8%A9%95%E4%BB%8B
[146]Interbrand品牌評價方式、品牌強度指標分析取自品牌台灣發展計畫第二期:https://www.branding-taiwan.tw/brand_survey/
[147]KJ法引自智庫百科:http://wiki.mbalib.com/zh-tw/KJ%E6%B3%95
[148]MBA智庫百科:http://wiki.mbalib.com/wiki/
[149]SETPOG宏觀情境影響因素探討取自https://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CBwQFjAAahUKEwibqtGii6jHAhUFHqYKHRvtAl0&url=http%3A%2F%2Fblog.ctust.edu.tw%2Fassets%2Fpresentations%2F47%2Foriginal%2Fd41d8cd98f00b204e9800998ecf8427e.ppt%3F1414055906&ei=wJ3NVZvKBYW8mAWb2ovoBQ&usg=AFQjCNHtGY-j8ceduB-KrxeP1FkcptnvFQ&bvm=bv.99804247,d.dGY
[150]STP取自智庫百科http://wiki.mbalib.com/zh-tw/STP%E7%90%86%E8%AE%BA
[151]市場行銷定義取自維基百科https://zh.wikipedia.org/wiki/%E5%B8%82%E5%9C%BA%E8%90%A5%E9%94%80
[152]服務的定義取自http://wiki.mbalib.com/zh-tw/%E6%9C%8D%E5%8A%A1#
[153]服務的定義取自MBA智庫百科http://wiki.mbalib.com/zh-tw/%E6%9C%8D%E5%8A%A1
[154]品牌管理卡取自智庫百科:http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E7%AE%A1%E7%90%86%E5%8D%A1
[155]售前服務取自http://wiki.mbalib.com/zh-tw/%E5%94%AE%E5%89%8D%E6%9C%8D%E5%8A%A1
[156]商業模式畫布取自「Business Model Generation」一書中:http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf
[157]通路的種類取自http://203.68.0.44/stone/ea/index.htm
[158]陳昱創,2005,施振榮的微笑曲線是在闡述什麼? 取自http://tw.knowledge.yahoo.com/question/?qid=1105041203216
[159]陳曙光(2007a)。大陸市場的產品策略。2007/05/06取自http://www.cme.org.tw/china/files/china5.pdf。
[160]陳曙光(2007b)。解析市場區隔與定位策略。2007/05/06取自http://www.ieatpe.org.tw/magazine/57c.htm。
[161]陳曙光(2007c)。大陸市場的推廣策略。2007/05/07取自www.cme.org.tw/china/files/china8.pdf。
[162]頂新企業責任取自http://www.tinghsin.com/tw/csr.aspx
[163]經濟部工業局(2012),BMI商業模式創新研析報告取自http://www.slideshare.net/fullscreen/chichinliu/bmi-19120932/6 [Retrieved 8 April,2014]
[164]劉基欽(2008),商業模式的定義取自http://chichinliu.blogspot.tw/2011/09/8.html [Retrieved 1 May, 2014]。