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When the GDP of national income continued to rise,the consumer demand more for better quality living space. The main purpose of this thesis is to analyze the firm's value chain, enhance the ability of service quality to increase high-value-added products to increase competitiveness and research in response to the quality of service for business-oriented direction of the company business strategy. Secondly,trying to reverse the interior design market from near perfect competition monopolistic competition in the market transition to market oligopoly market , manufacturers increase profitability.
On the other hand, interior design market rapidly changing, so grasp the pulse of market information, to understand consumer demand has become a key profit.In order to grasp the needs of customers,we must apply innovation capability inside and outside the business transformation to service-oriented business strategy,consumer expectations internalized through improved decision-making, improve organization and management so that enterprises can respond quickly in order to make the service quality to meet customer expectations, innovative interior design firm for the company business strategy. This thesis elaborates that the designer through the interior space of the customer's expectations, the process of dictation,and advanced hardware and software equipment for real time simulation showing the finished design; build consumer customized database to record the information of the service-related and saved correctly to analyze customer needs and expectations, find new customers future needs;and harness the internet and social media, to grasp market trends,take the initiative to make customers feel customized, personalized service. Finally,service quality and service innovation through improvements can be achieved by the development of high value-added products as a case company,enhance service quality policy, to provide interior design manufacturers and service innovation policy purposes.
Keywords: interior design, value chain, service quality, service innovation
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