臺灣博碩士論文加值系統

中小企業在臺灣快速發展，而這些企業通常是已婚的經營者並且是夫妻皆有涉入其中。此研究之研究目的為夫妻創業頭家娘之自我認同及涉入程度所代表的主導模式及社交網絡對商業智能發展的影響。頭家娘猶如幕後推手幫助頭家經營企業。此研究執行共四個月且每個案訪談時間至少兩小時，以面對面訪談及開放式問題詢問七位頭家娘，並且使用個案分析法做資料分析整理。研究結果為頭家娘的自我認同感、涉入高低及社交活動影響頭家娘於技能、知識和能力之商業智能發展進而可運用於管理企業之上。

Small and medium enterprises develop quickly in Taiwan. The managers of these enterprises are often married couples. Couples working in such businesses are known as copreneurs. This study aims to examine copreneurs’ dominant mode of self-identity and involvement, and the social network influences the business intelligence of the wife in such a couple. The entrepreneur’s wife is like a silent motivator for the husband on enterprise performance. The researcher interviewed 7 participants face-to-face and prepared open-ended questions to ask to understand the effects of entrepreneur’s wife’s self-identity, involvement, social network, and further to discover how they practice their abilities and business intelligence. The Case Study approach was used to conduct the data analysis. The findings of the research identified connect of business duties with social activities and develop the abilities and skills of entrepreneur’s wife’s business intelligence, her abilities, and her thoughts on enterprise performance.

CHAPTER ONE INTRUCTION………….…………………………...1
Background and Motivation of the Study……………………………1
Purposes of the Study………………………………………………..4
Research Questions……………………………………......................4
Gap of the Study……………………………………………………..5
CHAPTER TWO LITERATURE REVIEW……….…..…..................7
Copreneurs…………………………………………………………...8
Dominant Modes…………………………………………………….9
Social Network……………………………………………………..12
Individual Learning…………………….…………………………..14
Business Intelligence……………………………………………….15
CHAPTER THREE METHODOLOGY……………………………..18
Research Framework…………………….…………………………18
Qualitative Method…………………………………...…………….19
Participants……………………………………………………...….20
Procedures………………………………………………………….22
Instruments……………………………………………………...….23
CHAPTER FOUR CASE ANALYSIS……..…..……...………….…..27

Case One Tsai-Yi Interior Design, Ms. Huang..................................27
Case Two Shun-Ta Appliance Co. Ltd., Ms. Yang............................37
Case Three Tai-Chi Plumbing and Electricity Co. Ltd., Ms. Chao...46
Case Four Gan-Ya Ceramics Co. Ltd., Ms. Hsieh.............................54
Case Five Li-Chieh Automobile Commercial Firm, Ms. Yang.........62
Case Six Ming-Yin Enterprise Co. Ltd., Ms. Liang..........................69
Case Seven Happy Crane Services, Ms. Yeh....................................77
CHAPTER FIVE CONCLUSION……………………...…….…........85
Research Results................................................................................85
Significance.......................................................................................93
Limitations.........................................................................................94
Suggestions........................................................................................95
REFERENCES…….………………………………………………….96
APPENDICES……...………………………………………..………..104
Appendix A The Entrepreneur’s Wife’s Interview Investigation.....104
Appendix B 頭家娘訪談調查........................................................106
Appendix C A Case on Interviewing Questions..............................108
Appendix D 個案訪談法題項........................................................113
LIST OF TABLES
Table 3.1 The interviewees’ data of the case……….…………………...21
Table 3.2 Dominant modes……………………………………………..24
Table 3.3 Social network……………………………………………….25
Table 3.4 Business intelligence………………………………….……...26
Table 4.1 Analysis of self-identity for Ms. Huang…….………………..29
Table 4.2 Analysis of involvement for Ms. Huang…….…….……….....30
Table 4.3 Analysis of social network for Ms. Huang…….……………..31
Table 4.4 Analysis of individual learning for Ms. Huang….……...……33
Table 4.5 Analysis of business intelligence for Ms. Huang…..…………34
Table 4.6 Analysis of self-identity for Ms. Yang…….……………….…38
Table 4.7 Analysis of involvement for Ms. Yang……….………………40
Table 4.8 Analysis of social network for Ms. Yang……….…………….41
Table 4.9 Analysis of individual learning for Ms. Yang……….…….….42
Table 4.10 Analysis of business intelligence for Ms. Yang.…………….43
Table 4.11 Analysis of self-identity for Ms. Chao………..……………..47
Table 4.12 Analysis of involvement for Ms. Chao……….……………..48
Table 4.13 Analysis of social network for Ms. Chao………..…………..50
Table 4.14 Analysis of individual learning for Ms. Chao…………..…...51
Table 4.15 Analysis of business intelligence for Ms. Chao…..…………52
Table 4.16 Analysis of self-identity for Ms. Hsieh…………..………….55
Table 4.17 Analysis of involvement for Ms. Hsieh……….…………….56
Table 4.18 Analysis of involvement for Ms. Hsieh……….…………….57
Table 4.19 Analysis of individual learning for Ms. Hsieh………..……..58
Table 4.20 Analysis of business intelligence for Ms. Hsieh…….………59
Table 4.21 Analysis of self-identity for Ms. Yang…………….………...63
Table 4.22 Analysis of involvement for Ms. Yang………….…………..64
Table 4.23 Analysis of social network for Ms. Yang…….……………...65
Table 4.24 Analysis of individual learning for Ms. Yang…….…………66
Table 4.25 Analysis of business intelligence for Ms. Yang…….…….…67
Table 4.26 Analysis of self-identity for Ms. Liang………..……….……70
Table 4.27 Analysis of involvement for Ms. Liang……….………….…71
Table 4.28 Analysis of social network for Ms. Liang………..………….72
Table 4.29 Analysis of individual learning for Ms. Liang…..…………..73
Table 4.30 Analysis of business intelligence for Ms. Liang…….………74
Table 4.31 Analysis of self-identity for Ms. Yeh………….…………….78
Table 4.32 Analysis of involvement for Ms. Yeh…….…………………79
Table 4.33 Analysis of social network for Ms. Yeh………….………….80
Table 4.34 Analysis of individual learning for Ms. Yeh……….………..81
Table 4.35 Analysis of business intelligence for Ms. Yeh…….………...82
Table 5.1 Analysis of self-identity……………………………………....86
Table 5.2 Analysis of involvement……………………………………...88
Table 5.3 Analysis of social network……………………………………89
Table 5.4 Analysis of individual learning……………………………….91
Table 5.5 Analysis of business intelligence……………………………..93
 
LIST OF FIGURES
Figure 3.1 Research Framework…………………….…..………………18
Figure 3.2 Data analysis in Qualitative Research…….…………………22
Figure 4.1 The Schematic Diagram of Ms. Huang ………..…................36
Figure 4.2 The Schematic Diagram of Ms. Yang.....................................45
Figure 4.3 The Schematic Diagram of Ms. Chao...................................53
Figure 4.4 The Schematic Diagram of Ms. Hsieh....................................61
Figure 4.5 The Schematic Diagram of Ms. Yang.....................................68
Figure 4.6 The Schematic Diagram of Ms. Liang....................................76
Figure 4.7 The Schematic Diagram of Ms. Yeh…...................................84

Barnett, F., & Barnett, S. (1988). Working together: Entrepreneurial
couples, San Francisco, CA: Ten Speed Press.
Baron, R. A. (1998). Cognitive mechanisms in entrepreneurship: Why
and when entrepreneurs think differently than other people. J. Bus. Venturing 13, 275-294.
Burkart, M., Panunzi, F., & Shleifer, A. (2003). Family firms. Journal of
Finance 58, 2167-2201.
Bennedsen, M., Nielsen, K. M., Perez-Gonzalez, F., & Wolfenzon, D.
(2006). Inside the family firm: The role of families in succession decisions and performance, NBER Working Paper No. 12356, Cambridge, MA.
Bratkovic, T., & Antoncic, B. (2009). Networking of copreneurs and
small firm growth: Personal sub-networks analysis. Zagreb International Review of Economics & Business, 12(2), 33-56.
Bratkovic, T., Antoncic, B., & Ruzzier, M. (2009). The personal network
of the owner-manager of a small family firm: The crucial role of the spouse. Journal of Managing Global Transitions, 7(2), 171-190.
Card, D. (2001). Estimating the returns to schooling: Progress on some
persistent econometric problems. Econometrica 69, 1127-1160.
Corbetta, G., & Montemerlo, D. (1999). Ownership, governance, and
management issues in a small and medium-sized enterprises: A comparison of Italy and the United State. Family Business Review, 12, 361-374.
Creswell, J. (2009). Research design: qualitative, quantitative, and mix
methods approaches. California: SAGE
Davies, J. (1998). Sleeping Partners. Management Today, (London).
De Bruin, A., & Lewis K. (2004). Toward enriching united career theory:
Familial entrepreneurship and copreneurship. Career Development International, 9(7), 638-646.
Duff, A. (2005). Between the bedroom and the boardroom. Director,
58(7), 60-64.
Fitzgerald, M. A., & Muske, C. (2002). Copreneurs: An exploration and
comparison to other family businesses. Family Business Review, 15(1), 1-16.
Fisher, A. (2003). Is your business running your marriage? Fortune
Small Business, 13(2), p63-p63. 9p. 5 Color Photographs.
 
Gordon, J.R., & Whelan-Berry, K. (2004). It takes two to tango: An
empirical study of perceived spousal/partner support for working women. Women in Management Review, 19(5), 260-273.
Hartog, J., C.M., van Praag, & J. van der Sluis. (2010). If you are so
smart, why aren't you an entrepreneur? Returns to cognitive and social ability: Entrepreneursversus employees. Journal of Economics and Management Strategy, forthcoming.
Hawkins, S. A., Hoch, S. J., & Meyers-Levy, J. (2001). Low-involvement
learning: Repetition and coherence in familiarity and belief. Journal of Consumer Psychology, 11(1), 1-11.
Hurst, E., & Lusardi, A. (2004). Liquidity constraints, household wealth,
and entrepreneurship. Journal of Political Economy 112, 319-347.
Kuchinke, K. (1995). Managing learning for performance. Human
Resource Development Quarterly, 6(3), 107-316.
Lambrecht, J., & Donckels, R. (2006). Towards a family business
dynasty: A lifelong, continuing process. In: Poutziouris, P.Z., et al. (Ed.), Handbook of Research on Family Business. Edward Elgar, Cheltenham UK, 388-401.
Lazear, E. P. (2005). Entrepreneurship. Journal of Labor Economics 23,
649-680.
Liang, C. (2002). My love and my business-Expectation and reality of
couples working together in a new venture creation: The entrepreneurs’ perception. Academy of Entrepreneurship Journal, 8, 53-77.
Marshack, K. J. (1994). Copreneurs and dual-career couples: Are they
different? Entrepreneurship Theory and Practice, 19(1), 49-69.
Marshack, K. J. (1998). Entrepreneurial couples: Making it work at work
and at home, (Palo Alto,CA: Davies-Black Publishing).
Millman, C., & Martin, L.M. (2007). Exploring small copreneurial food
companies; female leadership perspectives. Women in Management Review, 22(3), 232-239.
Morgan, G., & Smirch, L. (1980). The case for qualitative research.
Academy of Management Review, 5(4), 491-500.
Oreopoulos, P. (2006). Estimating average and local average treatment
effects of education when compulsory schooling laws really matterm. The American Economic Review, 96 (1), 152-175.
Parker, S. C., & van Praag, C.M. (2006). Schooling, capital constraints
and entrepreneurial performance: The endogenous triangle. Journal of Business & Economic Statistics 24, 416-431.
Parker, S., & Praag, M. (2012). The entrepreneur’s mode of entry:
Business takeover or new venture start? Journal of Business Venturing, 27, 31-46.
Parsons, T. (1951). The social system, New York, Free Press, Human Management, 51, 35.
Perkins, S. L. (2001). Phylogeography of caribbean lizard malaria: tracing the history of vector-borne parasites. Journal of Evolutionary Biology, 14, 34-45.
Roha, R. R. (1990). Enterprising couples. Changing Times, 44(12),
73-76.
Sanyang, S. E., & Huang, W. C. (2008). Small and medium enterprise for
women entrepreneurs in Taiwan. World Journal of Agricultural Sciences, 4, 884-890.
Shane, S. (2003). A general theory of entrepreneurship: The
individual-opportunity nexus. Edward Elgar, Cheltenham.
Small and Medium Enterprise Administration Ministry of Economic
Matters. Retrieved November 9, 2013, from http://www.moeasmea.gov.tw/ct.asp?xItem=11156&ctNode=689&mp=1
Smith, C. R. (2000). Managing work and family in small copreneurial
business: An Australian study. Women in Management Review, 15 (5/6), 283-289.
Sternberg, R. J., & Lubart, T.I. (1995). Defying the crowd: Cultivating
creativity in a culture of conformity. Free Press, New York.
Sternberg, R. (2004). Successful intelligence as a basis for
entrepreneurship. Journal of Business Venturing, 19, 189-201.
Strauss, A., & Corbin, J. (1990). Grounded Theory Research: Procedures,
canons and evaluative criteria. Qualitative Sociology, 13, 3-21.
Tompson, G. H., & Tompson, H.B. (2000). Determinants of successful
copreneurship in De Bruin, A., Lewis, K. (2004), Toward Enriching United Career Theory: Familial Entrepreneurship and Copreneurship. Career Development International, 9(7), 638-646.
Ufuk, H., & Özgen, Ö. (2001). Female proclivity to the world of
business. Journal of Business Ethics, Part 2, 31(2), 95-106.
Van Praag, M., van Witteloostuijn, A., & van der Sluis, J. (2009). Returns
for entrepreneurs versus employees: the effect of education and personal control on the relative performance of entrepreneurs vis-à-vis wage employees. Tinbergen Institute Discussion Paper TI 2009-111/3.
Wu, M., Chang, C., & Zhuang, W. (2010). Relationships of work-family
conflict with business and marriage outcomes in Taiwanese copreneurial women. The International journal of Human Resource Management, 21(5), 742-753.
高承恕 (1999)。頭家娘：台灣中小企業「頭家娘」的經濟活動與社會意義。台北市：聯經。
張火燦、劉淑寧 (2002)。從社會網絡理論探討員工知識分享。人力資源管理學報，2(3)，101-113。
張春興 (1987)。青年的認同與迷失。臺北：東華書局。
張春興 (1987)。心理學概要。臺北：東華書局。
張毓奇 (2009)。夫妻創業頭家娘之商業智能發展研究。朝陽科技大學企業管理系研究所碩士論文，台中。
陳悅琴、黃學馴、李慧誼 (2012)。夫唱婦隨？不同世代別之頭家娘身份認同與商業智能發展。第十三屆管理學域學術研討會。朝陽科技大學管理學院。
陳宥達 (2007)。花蓮國小高年級學童網路關係認同度及其影響因素之研究。國立臺東大學教育研究所碩士論文，嘉義。
薛雅明、徐玉瓊 (2005)。影響案例式網路學習系統學習成效之研究。國立臺南大學教育研究學報，40(1)，173-194。
謝國雄 (1994)。事頭、頭家與立業基之活化。台灣社會研究季刊，2(2)，187-192。