臺灣博碩士論文加值系統

近來，無線射頻辨識（Radio Frequency Identification; RFID)技術已成為實務界人士與研究者關注的焦點。一個完整的RFID系統通常需要視企業應用的需求有效自動辨識與資料採集。亦即，各公司皆因具有獨特之需求與程序而常需針對其RFID系統進行客製化。然而，過去研究卻鮮少注意到RFID系統客製化與整合應用於醫療產業之議題。因此，植基於相關文獻之回顧，本研究建構一個路徑分析模型以探討「知覺客製化意願」、「知覺客製化程度」、「知覺客製化價值」、「信任」與「客製化支付意願」等構面間之影響關係。本研究以29所醫院之員工為研究對象，共發放290份問卷，問卷發放期間為2009年2月9日至2009年4月9日，共約兩個月，其中有效回收問卷為204份 ，有效回卷率為70.34%。而研究架構及研究假設皆透過多元廻歸分析法進行驗證。本研究之結果彙整如下：總合來說，若系統供應商可以執行些令醫院知覺其為醫院提供RFID系統客製化服務之意願的適切策略行動，則這些策略行動將能增加醫院對系統供應商所提供RFID系統客製化程度之知覺，進而可透過醫院對此RFID系統客製化服務之知覺價值提昇與醫院對系統供應商之信任程度提昇，進ㄧ步強化醫院對系統供應商所提供之RFID系統客製化服務之支付意願。

Radio frequency identification (RFID) technology is currently being spotlighted by business practitioners and researchers. A whole RFID system usually requires effective automatic identification and data capture that meets the requirements for all business applications. That is, each company has its own set of unique requirements and procedures that often requires customization to its RFID systems. However, little attention is being made on applications for RFID system customization and integration in hospital environments. Hence, based on the related literature reviews, this study constructs a path analytical model to explore the relationships among, perceived willingness toward customization, perceived degree of customization, perceived value of customization, trust, and willingness to pay for customization. The respondents involved in this study are the employees from 29 hospitals. A total of 290 questionnaires were sampled, the questionnaire survey about two month period from February 9, 2009 to April 9, 2009, a total of 204 responses was deemed usable for the analyses, a 70.34% usable response rate. The research framework and all of the research hypotheses were demonstrated by the statistics techniques of multiple regression analysis. The results of this study are summarized as follows. Synthetically speaking, if the RFID suppliers can implement the fitting actions that make the hospitals perceive their willingness toward customization for the RFID systems, these actions will be able to promote the hospitals’ consciousness for the degree of customization to the RFID systems, and further enhance the hospitals’ willingness to pay for customization to the RFID systems by the hospitals’ perceived value of customization to the RFID systems and trust in RFID suppliers.

目 錄
頁次
目錄 I
表目錄 III
圖目錄 V

第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第貳章 相關理論與文獻探討 6
第一節 無線射頻辨識系統於醫療產業之應用與發展 6
第二節 客製化 12
第三節 知覺客製化意願 13
第四節 知覺客製化程度 14
第五節 知覺客製化價值 15
第六節 信任 17
第七節 客製化支付意願 19
第八節 構面關係推導 20
第九節 研究架構建立 25
第參章 研究設計與研究方法 26
第一節 研究構面之關係建立與研究假設 27
第二節 研究構面之操作性定義與衡量項目說明 29
第三節 問卷設計 30
第四節 抽樣方法 31
第五節 問卷回收與樣本結構分析 36
第六節 資料分析方法 38
第肆章 實證研究結果彙整與分析 39
第一節 研究構面問項之基本特性分析 40
第二節 研究構面之因素分析與信度檢驗 45
第三節 構面因素間之影響路徑分析 47
第四節 研究假設驗證結果彙整表 56
第伍章 結論與建議 57
第一節 研究結論 57
第二節 研究貢獻與限制 63
第三節 研究建議 65
參考文獻 69
一、中文部份 69
二、英文部分 70
附錄 73
研究問卷內容 73

表 目 錄

第貳章 相關理論與文獻探討 6
表2-1 RFID 技術之優缺點 7
表2-2 國內應用RFID 統於醫院管理之醫療院所 10-11
第參章 研究設計與研究方法 26
表3-1 各變數之操作性定義與衡量項目 29
表3-2 本研究之問卷設計彙整表 30
表3-3 本研究之研究樣本普查－醫學中心 32
表3-4 本研究之研究樣本普查－區域醫院 33-34
表3-5 台灣地區目前已導入RFID 系統之醫院 35
表3-6 29所醫院之個別問卷發放份數 35
表3-7 醫院別分類之問卷回收狀況表 36
表3-8 醫學中心問卷之個別回收狀況表 36
表3-9 區域醫院問卷之個別回收狀況表 37
表3-10 有效回收樣本醫院之基本結構分析表 37
第肆章 實證研究結果彙整與分析 39
表4-1 本研究之回收樣本在各研究構面問項之敘述性統計分析結果彙整表 44
表4-2 本研究之回收樣本在各研究構面之因素分析與信度檢驗結果彙整表 46
表4-3 各研究構面因素之屬性與信度檢定結果彙整表 48
表4-4 「知覺客製化程度」與「知覺客製化意願」之相關係數表 48
表4-5 以「知覺客製化程度」為因變項之多元迴歸分析表 49
表4-6 「知覺客製化價值」、「知覺客製化意願」與「知覺客製化程度」之相關係 數表 49
表4-7 「知覺客製化價值」為因變項之多元迴歸分析表 50
表4-8 「信任」、「知覺客製化意願」、「知覺客製化程度」與「知覺客製化價值」 之相關係數表 50
表4-9 以「信任」為因變項之多元迴歸分析表 51
表4-10 「客製化支付意願」、「知覺客製化意願」、「知覺客製化程度」、「知覺客製 化價值」與「信任」之相關係數表 51
表4-11 以「客製化支付意願」為因變項之多元迴歸分析表 52
表4-12 以「知覺客製化程度」為因變項之影響路徑分析表 53
表4-13 以「知覺客製化價值」為因變項之影響路徑分析表 54
表4-14 以「信任」為因變項之影響路徑分析表 54
第肆章 實證研究結果彙整與分析 39
表4-15 以「客製化支付意願」為因變項之影響路徑分析表 55
表4-16 本研究之研究假設與驗證結果彙整表 56
第伍章 結論與建議 57
表5-1 過去相關研究與本研究之異同 61

圖 目 錄
第壹章 緒論 1
圖1-1 2007年RFID 導入現況統計表 1
圖1-2 本研究之研究流程圖 5
第貳章 相關理論與文獻探討 6
圖2-1 本研究之研究架構圖 25
第參章 研究設計與研究方法 26
圖3-1 本研究之研究構面關係架構圖 27
第肆章 實證研究結果彙整與分析 39
圖4-1 本研究經因素分析後之原始之路徑關係模型圖 47
圖4-2 修正研究架構後之路徑關係模型圖 53

一、中文部份
1.工業技術研究院無線辨識科技中心（2006），RFID 技術，（網
址：http://www.rtc.itri.org.tw/research/rfid.htm#top）。
2.中科院自動化所 RFID 研究中心，2006，eNet 矽谷動力網站， RFID 前端技術標準體系簡述，（網址：http://www.enet.com.cn/article/2006/0110/A20060110491512.shtml）。
3.李傳國（2004），影響建置醫療資訊影像系統成功因素之研究-以中部地區醫療機構為例，靜宜大學企業管理研究所碩士論文。
4.施鑫澤、茱莉（2004），實現無線應用大未來，資訊傳真月刊，PP.40-44
5.李和宗（2005），RFID 為國內醫療體系帶來新契機，經濟部電子商務導覽，第7卷，第6期。
6.李岳縉（2005），應用RFID 於醫療院所之分析與系統規劃，國立中正大學醫療資訊管理研究所碩士論文。
7.吳念祖（2005），RFID 產業發展現況與挑戰，傳技電子報，（網址：http://www.transtech.com.tw/e-paper2/e-paper44/e-paper44_p2.html）。
8.林瑞峰（2009），用非接觸式感應技術做智慧型病房內活動之監測與防護，亞洲大學資訊工程學系碩士論文。
9.徐豪 （2006），RFID 照護新生兒 降低抱錯嬰兒風險，iThome Online，（網址：http://www.ithome.com.tw/itadm/article.php?c=39047）。
10.商業流通資訊（2004），季刊，（網址：http://www.can.org.tw/E01.htm. March）。

11.莊雲雯（2005），醫療院所無線射頻識別技術應用之探索，國立台灣大學商學研究所碩士論文。
12.陳政佑（2007），醫療服務業導入RFID 之專業人員接受度及滿意度研究，天主教輔仁大學資訊管理學系碩士論文。
13.黃俊琦（2006），醫療機構導入RFID 技術關鍵成功要素之個案研究，朝陽科技大學資訊管理系碩士論文。
14.張德明（2007），醫院病人安全RFID 系統研究成果報告，行政院國家科學委員會專題研究計劃成果報告，
15.精聯電子（2007），三軍總醫院用RFID 提升住院病人安全，（網址：http://adc-utt.unitech.com.tw/solution_detail.asp?id=165），稿源：DIGITIMES網站，劉麗惠。
16.劉文雄、涂祖強（2006），RFID 在藥品管制應用，RFID應用推動辦公室網站，（網址：http://www.rfid.org.tw/content.php?sn=76）。
17.蔣露茜（2007），Precision Dynamics公司和惠普公司向臺灣長庚紀念醫院提供管理病人用RFID系統，盛盈射頻網，（網址：http://www.morerfid.hk/article/0107/hk_07011502.html）。
18.賴秋香（2007），RFID 市場發展現況，財團法人資訊工業策進會創新應用服務研究所，（網址：http://www.rfid.org.tw/actfile/1_08080900.pdf）。
19.謝宏達（2006），大量客製化能力、物流能力與產品品質對顧客忠誠度之影響-以台灣醫療製造A公司為例，大葉大學國際企業管理學系碩士論文。

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