臺灣博碩士論文加值系統

聯合國教育科學及文化組織認為必須在全球推廣與養成資訊素養。美國PEW研究公司稱數字領域在促進言論自由和表達自由以及鞏固民主方面具有重要意義，但其負面後果同樣令人生畏，難以衡量並阻止其不利影響。同樣，在蒙古，虛假信息正在蓬勃發展，讀者傾向於相信Facebook上任何其他社交媒體工具的新聞，而不是專業新聞。但是，目前還沒有對蒙古進行過虛假信息的研究。因此，本研究基於計畫行為理論與過去文獻建立研究模式，探索態度、主觀規範、知覺控制行為與網路謠言選擇意向之關係。本研究針對蒙古網路謠言Facebook使用者，回收246份問卷，並以多元迴歸分析進行研究假設之檢定。研究結果發現：態度與主觀規範是影響網路謠言選擇意向的重要因素。

The United Nations Educational, Scientific and Cultural Organization (UNESCO) argued that it is necessary to reach information literacy at a global level. The Pew research company in the USA reported that the digital realm is important in promoting freedom of speech, and expression, and thus consolidating democracy, its negative consequences are equally formidable, hard to measure and stop its adverse effects. Similarly, disinformation is burgeoning in Mongolia and readers tend to believe in any news on Facebook on any other social media tool rather than professional journalism. Based on the theory of planned behavior and previous literature, this study conducted a research model to explore the relationships between attitude, subjective norm, perceived behavioral control, and disinformation. A total of 246 questionnaires were returned from Mongolian Facebook users. After testing hypotheses with multiple regression analysis, the results found that attitude and subjective norm were the important determinants of the disinformation choice intention.

摘要......i
Abstract......ii
Acknowledgements......iii
Table of Contents......iv
List of Tables......vii
List of Figures......viii
Chapter 1 Introduction......1
1.1 Background......1
1.2 Research Motivations......1
1.3 Research Questions......2
1.4 Purposes......3
Chapter 2 Literature Review......5
2.1 Disinformation and Media......5
2.1.1 Understanding of Disinformation and Identifying it......5
2.1.2 Understanding of Disinformation......5
2.1.3 Identifying Disinformation......7
2.2 Information Literacy and Theory......9
2.3 Consequences of Disinformation Online......9
2.3.1 Role of Social Media for Exposure of Disinformation in General......9
2.3.2 Role of Facebook for Exposure of Disinformation......12
2.3.3 Role of Professional Journalism Against Exposure of Disinformation......13
2.4 Strategies for Spreading Disinformation......14
2.5 Global Tendency Against Disinformation......15
2.6 Disinformation in Mongolia......17
2.7 The Theory of Planned Behavior and The Theory of Reasoned Action......18
2.8 Attitude......20
2.9 Subjective Norms......20
2.10 Perceived Behavior Control......21
2.11 Summary of the Literature Review......22
Chapter 3 Research Methodology......23
3.1 Research framework......23
3.2 Research hypotheses......24
3.3 Research method......25
3.4 Data analysis......29
3.4.1 Research reliability and validity......29
3.4.2 Statistical analysis......30
3.5 Summary of the research methodology......32
Chapter 4 Results......33
4.1 Respondents’ demographics......33
4.2 Factor Analysis......35
4.3 Reliability analysis......36
4.4 Regression analysis......40
4.5 Hypotheses testing......42
Chapter 5 Conclusions......44
5.1 Discussion......44
5.2 Conclusions......45
5.3 Recommendations......46
References......48
Appendix I – English Question......54
Appendix II –Mongolian Question......59
Extend Abstract......64

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