臺灣博碩士論文加值系統

知識經濟時代，服務業扮演多重角色，尤其當產業邁入創新導向階段，服務業將扮演著創新提供者、使用者，以及企業間策略合作夥伴等關鍵性角色，是產業發展及跨產業整合風潮中，不可或缺的一部分。對台灣眾多製造業而言，面臨後進者成本壓力的挑戰，以及顧客品質提升的要求，邊際利潤下滑，解決之道在於創造新的競爭優勢；換言之，製造業的企業價值鏈需朝「微笑曲線」兩端延伸，並且增加附加價值，以利於新市場機會的獲得。而不論是朝向研發設計或品牌行銷，企業已由製造轉型成為「製造加服務」的雙軌營運模式。所以不僅製造業需要開創服務來協助加值轉型，服務業也需要進行產品或服務創新提升企業之營運模式。
本研究以針對策略性服務業中物流服務業為例，首先透過文獻收集與整理出影響企業是否投資採用創新服務的評估指標，探討企業在評估投資創新服新，在企業營運指標中哪幾項具重要性；運用分析網路程序法評估指標的權重，並以個案導入RFID創新服務為例，說明所提升的流程績效與財務效益作為是否具有商機之驗證。建構物流服務業導入創新服務的商機評估指標與商機評估系統化的流程架構，以供產業界與政府推廣應用，藉此可以提高產業成功發展之機率。

By the period of knowledge economy service industry plays various roles, especially service industry stride the stage of innovation-orientation. Service which is necessary in industries connection acts innovative provider, user, and key role between businesses with strategic partners. Most of manufacturing in Taiwan faces the challenge of cost in follower, requirement for improving quality, and the marginal return gliding. To solve this problem, businesses should create one’s own competition advantage. In the other words, business value chain of manufacturing should extend extremity of “Smile Curve” and increase added value. No matter what businesses front R&D design or brand marketing, they become “manufacturing service” two ways business model. No only manufacturing need to create service to change, but also service must use product innovating or service innovating to improve business model.
The thesis focuses on service logistic providers. First, collecting research and information arranges evaluated indicators that influence business investment. When business wants to invest innovative service to improve performance, it should know which criteria will affect benefit in the future. Using analytic network process method calculates its weight, and discussing one case about adopting RFID system analyses its process performance and finance benefit. Building one systematic framework that explains logistics adopt innovative service will become business opportunity. It provides industry and government popularize the flow framework to increase the chance of success.

書名頁……………………………………………………………………i
中文摘要………………………………………………………………ii
英文摘要………………………………………………………………iii
誌謝……………………………………………………………………iv
目錄…………………………………………………………………… v
圖目錄…………………………………………………………………vii
表目錄………………………………………………………………viii
第一章 緒論……………………………………………………………1
1.1 研究背景……………………………………………………………1
1.2 研究動機……………………………………………………………3
1.3 研究目的……………………………………………………………3
1.4 研究範圍……………………………………………………………4
1.5 研究流程……………………………………………………………5
第二章 文獻探討………………………………………………………6
2.1 創新的相關文獻……………………………………………………6
2.1.1 創新的定義………………………………………………………6
2.1.2 創新的分類………………………………………………………6
2.2 企業商機評估指標與準則…………………………………………8
2.2.1 創業投資基金單位對企業商機的評估指標……………………8
2.2.2 企業營運模式關鍵指標………………………………………12
2.2.3 物流服務業營運績效評估指標………………………………15
2.2.4 平衡計分卡評估指標…………………………………………22
2.3 評估方法論 ………………………………………………………24
2.3.1 單一指標評估與多元指標評估………………………………24
2.3.2 分析層級程序法(Analytic Hierarchy Process;AHP)……25
2.3.3 分析網路程序法(Analytic Network Process;ANP)………29
2.4 效益評估之方法 …………………………………………………35
第三章研究方法………………………………………………………40
3.1 研究設計…………………………………………………………40
3.2 分析網路程序法(ANP)研究方法…………………………………41
3.3 問卷設計與受訪對象……………………………………………45
第四章 ANP調查結果分析……………………………………………47
4.1 ANP問卷回收與成對比較矩陣……………………………………47
4.2 計算特徵向量……………………………………………………50
4.3 一致性檢定………………………………………………………52
4.4 超級矩陣運算……………………………………………………53
4.5 專家偏好整合……………………………………………………58
4.6 彙整指標權重與物流服務業之策略地圖………………………59
第五章 個案公司之效益評估…………………………………………61
5.1 個案公司基本資料………………………………………………61
5.2 物流作業模式與流程……………………………………………61
5.3 個案公司效益評估………………………………………………63
5.3.1 個案公司創新效果之流程績效評估…………………………64
5.3.2 個案公司創新價值之財務效益評估…………………………64
5.4 個案公司導入創新服務之策略地圖……………………………67
第六章 結論與建議……………………………………………………69
6.1 結論………………………………………………………………69
6.2 建議………………………………………………………………70
參考文獻………………………………………………………………71
附錄一…………………………………………………………………77

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