臺灣博碩士論文加值系統

近年來Fin Tech成為各國探討的熱門議題，而行動支付是科技與金融的無縫整合，為消費者帶來更快速、更人性化而符合需求的服務體驗。本研究旨在探討使用者採用行動支付的影響因素，並探討使用者採用行動支付後，願意將行動支付技術推薦給其他人之可能性。研究架構整合UTAUT 2與DOI理論，並加入其他可能影響消費者使用行動支付之變項，採用問卷收集資料，樣本以有使用過行動支付的使用者為主，共收回有效樣本350份。結果顯示，「績效期望」、「享樂動機」、「價值衡量」、「相容性」及「技術安全性」皆正向影響採用行為意圖，會繼續使用行動支付的使用者亦會向他人推薦行動支付。研究結果期望能補足以往研究文獻之不足及提供相關業者在發展行動支付時之參考。

In the past few years, Fin Tech has become a heated topic in every country. Mobile payment, integrating technology and finance seamlessly, has brought much more user-friendly and speedy service experience to end users. The purpose of this study was to investigate factors that influence user adoption of mobile payment and the possibilities to continuously use such technologies and to recommend to others. Incorporated with the UTAUT 2 and DOI theories, this research framework examined variables that may influence consumer adoption of mobile payment. Questionnaires were collected among users who had experience using mobile payment. The results, based on 350 valid samples, show that ‘performance expectancy’, ‘hedonic motivation’, ‘compatibility’ and ‘perceived technology security’ have positive impacts on behavioral intention to use mobile payment and to recommend to others. Findings influencing factors for adopting and continuous using mobile payment provides insights for related businesses in mobile payment development.

中文摘要......i
英文摘要......ii
誌謝......iii
目錄......iv
表目錄......vi
圖目錄......vii
第一章 緒論......1
1.1研究背景與動機......1
1.2研究目的......2
1.3研究流程......2
第二章 文獻探討......4
2.1行動支付......4
2.1.1行動支付定義及技術類型......4
2.1.2台灣行動支付發展現況......5
2.2相關文獻回顧與假說推論......9
2.2.1整合科技接受模式2(UTAUT 2)與行為意圖......10
2.2.2創新擴散理論(DOI)與行為意圖......12
2.2.3技術安全性與行為意圖......13
2.2.4推薦行為意圖......13
第三章 研究設計......14
3.1研究架構......14
3.2研究假說......15
3.3變數操作型定義......16
3.4研究對象......18
第四章 研究結果......19
4.1人口統計變項分析......19
4.2信度效度分析......21
4.3研究假說檢定......23
第五章 結果與建議......26
5.1理論涵義......26
5.2實務涵義......27
5.3研究限制與未來研究方向......28
參考文獻......29
附錄 研究工具......34
Extended Abstract......38

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