在數位科技時代，獲取資訊的管道不再只能來自報章雜誌及電視媒體，數位媒體逐漸展現重要的地位，電子書也漸漸成為人們閱讀獲取新知的一種管道，現今學生多屬於數位原生(Digital natives)時代，對於網路搜尋資訊以及電子閱讀學習早已習以為常，亦深深明白電子多媒體的包羅萬象能如何統合多媒體資訊，進而獲取新知，使學習不再受限於平面及紙本的書寫問答，擴展了觸及領域及互動性，有了能及時回饋了解學習成果的機制，掌握學習狀況變得更加方便。
身為蘊藏豐富文化色彩的海島，臺灣充分能展現在地化就是國際化的特質，千百年來，由原住民到西方貿易商行，接著漢人的生活足跡，堆疊成現今精彩的人文風景，本研究主題核心「大稻埕」，便是最能體現時代層疊，文化累積而發展出豐饒人文樣貌的所在。期望透過電子書的呈現，使讀者能夠瞭解大稻埕地區的歷史風光，以及現今的改變。當茶葉、藥材與南北貨的往來貿易繁榮，成為大稻埕的主要市街樣貌，當地人越加富足的生活，進而興盛起多樣娛樂和戲劇欣賞、歌謠傳唱，文化的底蘊在此奠基，成就了臺灣文化歷史上重要的一頁，讓人至今仍無法忘懷，津津樂道著當年的繁盛。
本研究擬先統整分析大稻埕相關歷史文獻及學術論文，並針對當地店家與專家學者進行深度文化訪談，比對現今大稻埕和先前階段分析歸納的文獻結果有何差異，認識當地居民心中大稻埕真正的樣貌。並將蒐集的資料整合，透過電子書媒體的製作，設計出能讓兒童輕鬆操作閱聽的電子書。最後經由試驗者操作嘗試後，進行問卷調查，分析試驗者利用電子書的使用經驗，對於在地文化認識的成效如何，期望在數位科技時代，能妥善運用數位媒體素材，創造認識在地化的價值，對於大稻埕地區的記憶不再只是年貨大街，而能細細體會背後深厚的歷史風情。

In the digital technology era nowadays, newspapers, magazines and television are no longer the only approaches to obtain information. Electronic media's diverse presentation is gradually showing its importance, while e-books are also becoming a medium for people to read and acquire knowledge. Students in recent years are mostly Digital natives who have long been accustomed to searching for information on the Internet and reading and learning digitally. They also understand deeply how the all-inclusive electronic multimedia integrates multimedia information, so that they can acquire knowledge through them. Learning is no longer limited to writing and answering to questions on paper. The domain and interactivity reached have been expanded. With the mechanism of timely feedback of learning results, it has become more convenient to handle learning situations of students.

As an island rich in cultural heritage, Taiwan can fully demonstrate that localization is internationalization. The life footprints of thousands of years, from the aboriginal people, Western merchants, to the Han people, have stacked into such wonderful human landscapes of today. “Dadaocheng ” the core of this study, is the one that best embodies the accumulation of times and cultures developing into rich cultural features. It is hoped that through the presentation of e-books, readers will be able to understand the historical scenery of the Dadaocheng area and how it has become today. As trades of tea, herbs, groceries and dried food prospers, the main look of Dadaocheng streets was depicted. The locals lived a more wealthy life, leading to the rise of diverse entertainment such as dramas and folk songs. The foundation of culture laid here, marking an important page in the history of Taiwanese culture. Up to these days, people still relished the prosperity of the past with unforgettable memories.

This study will first collect and analyze historical documents and academic papers of Dadaocheng, and then conduct in-depth cultural interviews with local shopkeepers and experts and scholars. By comparing the status quo of Dadaocheng with the results of literature analysis made in previous stages, the true appearance of Dadaocheng pictured in the minds of local residents can be recognized. In addition, the information collected was compiled into an e-book, which was designed children-friendly in operation. Finally, after trials of operation, a questionnaire survey was carried out to analyze the testees' experience in the effects of knowing local culture via e-book. It is expected that in the era of digital technology, digital media materials can be properly used to create understanding of the value of localization. The memory of the Dadaocheng region will no longer be just streets for Chinese New Year groceries, but deep appreciations of its long and fascinating history behind.

中文摘要 ..............................................i
英文摘要..............................................ii
誌謝..............................................iv
目錄..............................................vi
表目錄..............................................ix
圖目錄..............................................x
第一章 緒論..............................................1
1.1研究背景..............................................1
1.2研究動機..............................................1
1.3研究目的..............................................2
1.4研究限制..............................................2
1.5研究與創作流程..............................................2
第二章 文獻探討..............................................5
2.1互動電子書..............................................5
2.1.1電子書定義..............................................5
2.1.2電子書的特徵..............................................5
2.1.3電子書的特性..............................................6
2.2數位化學習..............................................7
2.2.1數位學習的定義..............................................7
2.2.2數位學習類型..............................................7
2.3大稻埕的歷史背景..............................................8
2.3.1清治時期..............................................10
2.3.2英法聯軍後..............................................10
2.4 大稻埕傳統產業概述..............................................11
2.4.1茶葉..............................................11
2.4.2布帛..............................................11
2.4.3中藥材..............................................12
2.4.4南北貨..............................................13
2.5大稻埕的傳統歌謠..............................................13
2.6大稻埕的信仰..............................................14
第三章 研究方法..............................................16
3.1內容分析法..............................................16
3.1.1定義內容分析法..............................................16
3.1.2內容分析法的特色..............................................16
3.1.3內容分析的6W..............................................17
3.1.4內容分析法的優劣..............................................18
3.1.5小結..............................................19
3.2訪談法..............................................20
3.2.1定義訪談法..............................................20
3.2.2訪談法的特色..............................................20
3.2.3訪談法的分類..............................................21
3.2.4訪談法的優劣..............................................23
3.2.5小結..............................................24
3.3問卷調查法..............................................25
3.3.1問卷調查法的特色和意義..............................................25
3.3.2設計問卷的原則..............................................25
3.3.3Likert量表..............................................26
3.3.4小結..............................................27
第四章 實作與結果分析..............................................28
4.1電子書內容分類..............................................28
4.1.1地名由來..............................................28
4.1.2地方仕紳..............................................29
4.1.3地方信仰..............................................31
4.1.4特色店家..............................................33
4.2 電子書設計..............................................34
4.2.1Logo設計..............................................34
4.2.2標準字設計..............................................36
4.2.3封面設計..............................................37
4.2.4內頁設計..............................................39
4.2.5按鈕設計..............................................40
4.2.6 APP介面設計..............................................42
4.3問卷結果..............................................46
4.4訪談結果..............................................54
第五章 總結與建議..............................................56
5.1結論..............................................56
5.2建議..............................................57
參考文獻 ..............................................58
附件一-問卷調查題目..............................................59
附件二-問卷調查過程花絮..............................................61
附件三-田野調查照片花絮..............................................64
附件四-展覽花絮照片..............................................77
英文論文大綱.....................................................80





 

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