臺灣博碩士論文加值系統

本研究著眼於台灣多國籍企業已漸具規模，更已處於全球性強烈競爭環境中。 如何強化其全球的競爭優勢，及善用其全球資源搜尋策略，是相當重要的課題！本研究從台灣多國籍企業個案，進行『全球資源搜尋策略之演進』之研究，研究其策略之演進的相關因素，探討其策略之演進階段、策略類型、及其重要課題相關影響。
本研究以下列理論的探討後，整理建構出研究架構。其理論之探討，如下所示：第一節為全球資源搜尋策略之之探討，第二節為企業全球化演進及企業競爭策略之探討，第三節為全球資源搜尋之動機、策略類型及其演進之探討，第四節為全球資源搜尋策略發展之重要課題探討。
本研究以宏碁電腦為個案研究對象。利用單一個案之研究方法，同時透過策略演進過程的研究，利用縱斷面研究方法，以較長期的時間軸，了解不同階段相關策略因素、及與供應商間關係，組織結構變化，以期發展出一個較為系統化的理論架構。
本個案廠家屬於多國籍企業規模，其產品目標市場以個人電腦、資訊家電之品牌及ODM 製造、銷售為主。其銷售市場含蓋全球市場。因個案研究發現，該集團之高層主管被指定來協調全球的採購工作，同時可以發現整個採購及資源搜尋組織已能整合與協調全球的採購需求，以得到企業最大規模經濟利益。 該集團已進入Monczka 和 Trent (1991) 提出國際化採購之第四階段整合性全球採購。

目 錄
書名頁………………………………………………………………i
論文口試委員審定書………………………………………………ii
授權書………………………………………………………………iii
中文摘要……………………………………………………………iv
致謝…………………………………………………………………v
目錄…………………………………………………………………vi
表目錄………………………………………………………………vii
圖目錄………………………………………………………………
一. 緒論…………………………………………………………… 1
1.1 研究背景及動機……………………………………………1
1.2 研究目的及研究問題 …………………………………… 2
1.3 研究流程與論文章節結構…………………………………3
二. 理論與相關文獻探討………………………………………… 6
2.1 全球資源搜尋策略 ……………………………………… 6
2.2 企業全球化演進及其企業競爭策略…………………… 13
2.3 全球資源搜尋之動機、策略類型及其演進 ……………20
2.4 全球資源搜尋策略發展之重要課題 ……………………39
三. 研究架構與研究方法…………………………………………48
3.1 個案研究架構…………………………………………… 48
3.2 個案研究方法…………………………………………… 49
四. 個案描述及分析………………………………………………57
4.1 個案企業 -- 宏碁電腦集團之次級資料…………………57
4.2 個案訪談 -- 宏碁電腦集團………………………………70
4.3 宏碁歷年來全球資源策略演進歸納及分析…………… 80
五. 研究結論與建議………………………………………………98
5.1 研究結論及命題發展…………………………………… 98
5.2 研究貢獻及研究限制…………………………………… 105
5.3 研究建議………………………………………………… 106
參考文獻…………………………………………………………… 110
附錄一 個案訪問大綱…………………………………………… 119
附錄二 近二十年我國資訊工業發展重要指標與大事記……… 124
附錄三 近二十年宏碁電腦集團之公司沿革及大事記 …………133
自傳…………………………………………………………………

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