產品型錄是企業傳達產品特色的重要工具，若結合3D互動視覺呈現將更有效提昇與客戶溝通的效率，激起顧客購買意願。但目前市面提供的3D產品型錄都只用於簡單的功能說明，也未提供系統化的模式，無法延伸3D型錄的用途。因此本研究架構一3D互動產品型錄之原型系統，以產品結構樹作為使用者自由選擇觀看零件之依據，且針對不同互動元件設定不同的互動功能，並將顧客操作型錄之過程紀錄，讓3D互動產品型錄除提供客戶了解產品外，內部人員更能利用互動紀錄重新撥放，從中分析顧客對產品的喜好，以創造更多的附加價值。
關鍵字：3D互動視覺呈現、產品型錄

Product catalog is an important tool to communicate the product’s features with customers. In this research we address issues related to the development of 3D interactive product catalog. We first classify the contents of a product catalog into three major categories: appearance presentation, function and structure presentation, and component configuration presentation. Then we discuss how 3D interactive visualization offered by virtual reality technology could help enhance the content presentation of a product catalog. Based on the discussion, we have developed a system architecture for 3D interactive product catalog. The architecture consists of two major components: product catalog module and interaction-recording module. The product catalog module contains product structure tree, 3D display, and interaction selection interface. The product structure tree is a tree structure that organizes the components of a large, complicated product into a hierarchical structure. It also serves as an efficient tool for users to select the components to be displayed in the 3D display area and the focused component for which interactions are performed. The interaction-recording module records the 3D interaction using text commands so they the size of the saved file is small and the user could chose interesting part to replay. A 3D interactive catalog of a mechanical device is implemented using the proposed architecture to demonstrate its feasibility.
Keywords: virtual reality, 3D interactive visualization, product catalog

摘要 i
目錄 ii
圖目錄 iii
表目錄 iv
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 1
1.3 研究目的 2
第二章 文獻探討 3
2.1 現行產品展示的方式 3
2.2 虛擬實境技術於產品展示 5
第三章 3D互動產品型錄 7
3.1 產品型錄內容說明 7
3.2 3D互動產品展示 7
3.3 3D互動視覺與其他產品型錄媒介之比較 11
3.4 3D互動產品型錄優勢與特色 12
3.5 3D互動產品型錄系統架構 13
第四章 3D互動產品型錄溝通介面 15
4.1 產品結構樹 15
4.2 系統開發 17
4.3 3D互動產品型錄溝通介面實作 19
4.3.1 產品結構樹實作 20
4.3.2 互動設定實作 22
4.4 範例說明 24
第五章 3D互動產品型錄操作紀錄 29
5.1 互動過程紀錄 29
5.2 互動過程紀錄撥放 31
第六章 結論 33
參考文獻 35

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