臺灣博碩士論文加值系統

本論文研究之性別與專業知識對投資決策的影響，投資是「高風險，高報酬；低風險，低報酬」的一種活動，投資者在投資工具的選擇上依風險程度、收益高低、資金安全性都有很大不同，視自己的動機及風險承擔能力選擇適合的投資工具。Damian and Sylwia (2018)研究顯示，影響財務決策的因素不僅與性別有關，文中提出需考慮到決定該市場行為的其他因素，如年齡，教育，職業地位或居住地。金融知識定義為利用知識和技能有效管理財務資源以達到自身財務狀況的能力。且金融教育被視為處理財務信息和做出有效的決策能力有著密切關係。金融知識提供閱讀、分析、理解財務選擇及規劃未來的能力，並對影響日後財務決策的事件做出適當反應(Vitt et al., 2000)。心理學家發現過度自信是一種普遍存在的人類特徵，在財務領域裡男性比女性容易過度自信，且在預期交易上男性較為積極，女性較為保守。因此，本研究探討性別與專業知識對投資決策之影響，採用問卷法，通過電子郵件發放其網路問卷進行樣本的蒐集。分析結果顯示，男性與女性於投資績效之滿意度上、及資訊來源為朋友與同事有顯著性差異，但對最高報酬率之投資工具無顯著差異。無論有無財務背景的投資者於資訊來源為家人上具有顯著差異，但對投資績效及最高報酬率之投資工具皆無顯著影響。

Investment is a “High risk, High return；low risk, low return” activity, Investors choose the right investment tools based on their motivation and risk tolerance. Damian and Sylwia (2018) has shown that gender is not the only important factors influencing financial decisions, we need to consider about other factor that determine the behavior of the market are such as age, education, professional status, or place of residence. Financial knowledge is defined as the ability to use skills and knowledge to manage financial resource effectively for financial situation. And financial education is seen as closely related to the ability to make effective decisions and deal with financial information. Financial knowledge provides the ability to understand financial option and plan for the future, and respond appropriately to events that affect financial decisions in the future (Vitt et al., 2000). Psychologists found that overconfidence to be an ubiquitous human characteristic. In the financial field, men are more overconfident than women. Men are more active in the expected transaction and women invest more conservatively. Therefore, this study explores the influence of gender and financial knowledge on investment decision. The results of this study came out that first, investors' gender is significantly relative to investment performance and information resource (males acquire more information from internet and from friends or colleagues) but is not significantly relative to high return investment tools. Second, Regardless of investor financial background, is significantly relative to information resource (family) but is not significantly relative to investment performance and high return investment tools.

摘要.......................................................i
英文摘要...................................................ii
誌謝.......................................................iii
目錄.......................................................iv
表目錄.....................................................vi
圖目錄.....................................................vii
第一章 緒論.................................................1
1.1 研究動機................................................1
1.2 研究目的................................................2
1.3 研究流程................................................3
第二章 文獻探討..............................................4
2.1 性別與投資決策...........................................4
2.2 金融工具.................................................4
2.3 財務金融知識..............................................7
2.4 資訊來源..................................................7
2.5 認知風險..................................................8
第三章 研究方法...............................................10
3.1研究架構與研究假設.........................................10
3.1.1研究架構................................................10
3.1.2 研究假設...............................................11
3.2 研究對象與問卷設計........................................12
3.2.1 研究對象...............................................12
3.2.2 問卷設計...............................................12
3.3資料分析方法與工具.........................................12
3.3.1描述性統計..............................................12
3.3.2獨立樣本t檢定...........................................12
第四章 實證資料分析...........................................13
4.1個人基本資料分析...........................................13
4.1.1性別....................................................14
4.1.2年齡....................................................15
4.1.3畢業學位.................................................15
4.1.4任教學院.................................................16
4.1.5婚姻狀況.................................................17
4.1.6是否有子女...............................................17
4.1.7個人年收入...............................................18
4.2性別影響投資決策分析........................................19
4.2.1性別對投資績效的滿意度.....................................19
4.2.2性別與最高報酬率...........................................20
4.2.3 性別對投資資訊來源的重要性.................................21
4.2.4性別對目前選擇的投資工具之影響...............................22
4.2.5性別對風險認知程度..........................................22
4.2.6 性別對年收入中可供投資資金百分比之影響.......................23
4.2.7 性別對選擇投資工具因素之影響................................24
4.3 財務背景影響投資決策分析......................................25
4.3.1財務背景對投資績效的滿意度....................................25
4.3.2財務背景與最高報酬率..........................................26
4.3.3 財務背景對投資資訊來源的重要性................................27
4.3.4 財務背景對目前選擇的投資工具之影響.............................28
4.3.5 財務背景對風險認知程度........................................28
4.3.6 財務背景對年收入中可供投資資金百分比之影響......................29
4.3.7 財務背景對選擇投資工具因素之影響...............................30
第五章 研究結論與研究限制...........................................31
5.1研究結論........................................................31
5.2研究限制........................................................32
參考文獻...........................................................33
1.中文文獻.........................................................33
2.英文文獻.........................................................34
附錄一.............................................................38
英文論文大綱........................................................40

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