臺灣博碩士論文加值系統

近年來通訊、運輸的進步，加快了企業國際化的腳步，國際市場的開拓也改變了產業進入障礙的本質，破壞了原先國內大企業的優勢；在全球企業一片邁向國際化的聲浪中，台灣企業其獨特的企業型態，在邁向國際市場時，所選擇之進入策略究竟受何者因素影響？便為本研究所欲探討的重心。
本研究將進入模式（Entry mode）劃分為海外直接投資與非海外直接投資兩類，並以台灣國際企業為實證對象，利用問卷來探討影響其進入模式之決定因素與外部環境、事業策略、地主國條件與廠商特徵間的關係。經由二元迴歸模型（Logistic Regression Model）對346家具備國際經營的企業進行實證分析，研究結果發現，在外部環境部分：對整合需求較高之「全球化策略群體」與從事海外直接投資呈正向顯著關係；事業策略部分：差異化策略呈現負向顯著關係，成本控制變數成正向顯著關係；地主國環境因素部分：交易成本越高之地主國，企業越傾向採行海外直接投資；在廠商特徵部分，本研究發現「企業規模」與廠商進行海外直接投資呈一非線性關係，此為台灣中小企業之獨特現象。

第一章 緒論
第二章 文獻探討
第三章 研究方法
第四章 實證分析
第五章 結論

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