臺灣博碩士論文加值系統

我國資訊軟體產業長期以來普遍存在著規模偏小、資金不足、市場受限等問題。在這種情況之下，以其他產業為例，合作或是策略聯盟可解決上述諸多問題，因此合作是國內資訊軟體產業相當有效的解決途徑，可使國內資訊軟體業者突破現況，解決規模偏小、市場受限等問題。
本研究以國內資訊軟體廠商為研究對象，期望探討我國資訊軟體產業對合作模式與關鍵要素的看法。研究目標為探討我國資訊軟體產業的合作關鍵要素以及業者對合作模式的偏好，同時探究合作模式的合作關鍵要素。
首先透過產業專家訪談與文獻探討後發現，我國資訊軟體產業的合作模式與合作關鍵要素可能會受到成本和風險、獲取資源和學習、產業環境三個要素所影響。之後本研究根據資訊軟體產業受訪廠商對合作的看法進行分析推論，發現不同屬性的資訊軟體廠商對合作的看法不同，並建構出四個命題，分別是授權合作模式之合作關鍵要素為降低研發風險、降低研發成本、取得品牌資源、學習技術；行銷合作模式之合作關鍵要素為行銷與研發分工、提供學習行銷的管道、獲取品牌資源；異業合作模式之合作關鍵要素為增加知名度、學習異業知識；海外聯盟模式之合作關鍵要素為提升品牌資源、降低政策法規之干擾。

Software industry of Taiwan has disadvantages for a long time in terms of small scale market, capital shortage and restricted market, etc. Due to these drawbacks, taking other industries as example, cooperation or strategic alliance may be the effective way to solve these problems such as small scale and limited growth market of Taiwan’s software industry.
This research took software industry of Taiwan as searching target; it expected to investigate the perspective of Taiwan’s software industry to cooperative models and key factors. The two main goals of this research are to investigate cooperative key factors of software industry in Taiwan, the preference of software cooperative model in industry and to investigate cooperative key factors of cooperative model.
Firstly, after the professional interview of industry and literature survey, it can be found that cooperative models and cooperative key factors of software industry in Taiwan may be affected by capitalized cost, risk, resource obtained, and learning, industrial surrounding. Moreover, this research was analyzed and inferred according to the interviewed enterprises in software industry. It indicated that software enterprises with different characters may have different viewpoints to cooperative perspective. Four questions were set up for questionary. The first question is that the cooperative key factors of authorized cooperative model are reducing research risk, reducing research cost, obtaining brand resource and learning technology. The second question is that the cooperative key factors of marketing cooperative model are marketing and research division, learning how to do marketing, obtaining brand resource. The third question is that the cooperative key factors of cooperative model of different industries are increasing brand image and learning knowledge of different industries. The last question is that the cooperative key factors of oversea cooperative model are increasing brand resource and decreasing interference caused by policy.

書名頁 ............................................... i
論文口試委員審定書 ................................... ii
授權書 ............................................... iii
中文摘要 ............................................. vi
英文摘要 ............................................. vii
誌謝 ................................................. viii
目錄 ................................................. ix
圖目錄 ............................................... x
表目錄 ............................................... xi
第一章 緒論 .......................................... 1
第一節 研究背景與動機 .............................. 1
第二節 研究目的 .................................... 2
第三節 研究範疇 .................................... 2
第四節 研究流程 .................................... 3
第二章 文獻探討 ...................................... 4
第一節 資訊軟體產業定義 ............................ 4
第二節 合作之定義 .................................. 8
第三節 合作之效益 .................................. 10
第四節 合作相關理論 ................................ 13
第五節 資訊軟體產業合作模式探討 .................... 18
第六節 資訊軟體產業合作關鍵要素初探 ................ 37
第三章 研究設計 ...................................... 44
第一節 研究架構 .................................... 45
第二節 問卷設計 .................................... 46
第三節 抽樣方法 .................................... 48
第四節 資料分析方法 ................................ 48
第四章 合作模式與關鍵要素探討 ........................ 49
第一節 樣本資料分析 ................................ 49
第二節 信度與效度分析 .............................. 52
第三節 合作關鍵要素與合作模式偏好之分析 ............ 53
第四節 合作關鍵要素相關分析 ........................ 78
第五節 合作關鍵要素與合作模式偏好之關係 ............ 79
第六節 資料分析彙整 ................................ 81
第五章 結論與建議 .................................... 88
第一節 研究結論 .................................... 88
第二節 研究貢獻 .................................... 89
第三節 研究建議 .................................... 90
第四節 未來研究方向 ................................ 91
參考文獻 ............................................. 92
附錄.................................................. 97
附錄一 研究問卷..................................... 97

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