臺灣博碩士論文加值系統

現代的商業競爭已不限於企業與企業之間，新的發展是供應鍊與供應鍊之間的競爭。在零售業中零售商因爭奪消費者，供應商為求佔穩市場，競爭情況都非常激烈。供應商與零售商必須密切合作，發展夥伴關係，才能與對手或其它供應鍊競爭，同時確保競爭的優勢。
傳統上供應商與零售商存在敵對的關係，使得雙方無法發展密切的合作關係。現代，供應鍊的合作讓供應商與零售商不再限於自身企業的改善。企業之間合作改善供應鍊關係，不但能提升效率也能降低供整體供應鍊的成本，為雙方帶來前所未有的利益。例如使用進步的庫存系統，零售商與供應商的庫存與成本都獲得改善，雙方同時獲利。因此許多供應商與零售商投資企業資源於雙方的合作關係發展上。所以現代的企業領導人必須思考，企業是否具備合作關係發展的相關重要因素，本研究為解決這個問題，提出初步的想法。
本研究的主要目有二：(1)找出影響供應商與零售商關係的因素有那些？同時瞭解在雙方不同關係發展的階段下，各個相關因素成熟發展的程度。(2)藉由個案探討，提出一個模型解釋這些因素在供應商與零售商關係發展過程中扮演的角色？
本研究結果，辨認出七個影響供應商與零售商關係發展的因素，包括供應鍊互相依賴程度、關係的穩定性與承諾、庫存系統、資訊技術能力、組織架構、信賴與客戶參與。此外研究結果也顯示在不同發展程度的合作關係中，因素成熟的程度也不同。同時，本研究提出運用雷達圖顯示出這些因素在每一個合作關係中的成熟程度。
在將這七個因素與不同個案中雙方的合作關係發展程度進行交叉分析之後，本研究提出供應商與零售商合作程度與相關因素的發展方向模型，有助於企業領導者瞭解雙方關係發展的方向。最後，本研究由個案分析的結果，提出了五個假說，構成零售商與供應商關係模型，供企業的決策者依據模型中相關因素的影響順序與對象，制定企業的策略與分配資源，以發展零售商與供應商最佳的合作關係。

目 錄
書名頁 I
審 定 書 II
授 權 書 III
摘 要 IV
誌 謝 VI
目 錄 VII
表 目 錄 IX
圖 目 錄 X
第 一 章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第 二 章 文獻探討 6
第一節 供應商與零售商關係之發展 6
第二節 供應商與零售商夥伴關係影響因素 8
第三節 績效與衡量指標 30
第四節 文獻歸納 33
第 三 章 研究方法 35
第一節 研究設計 35
第二節 訪談對象之選擇 39
第三節 訪談工具之設計 40
第四節 訪談進行方式與步驟 45
第五節、資料分析方式 54
第 四 章 個案研究發現與分析 57
第一節 個案公司簡介 57
第二節 跨個案分析 93
第三節 理論建立：研究命題 101
第 五 章 結論 104
第一節 研究結果 104
第二節 管理應用的價值與意涵 107
第三節 研究限制與未來研究建議 109
參 考 文 獻 111
附錄一 117
附錄二 118

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