參考文獻
一、 中文部分：
1.二次電池材料專題調查，1998，新竹：工業技術研究院。
2.小型二次電池市場調查報告，2000，新竹：工業技術研究院。
3.方世榮譯(1996)，行銷管理學，台北：東華書局。譯自Philip K-olter
(1996), Marketing Management, 10th ed.。
4.尤如瑾(2004)，全球可攜式機器用燃料電池概況，新竹：工業技術研究
院。
5.左峻德(2001)，台灣燃料電池產業之發展策略 ，台灣經濟研究月刊，
第24卷第11期，頁55-67。
6.呂照斌(2003)，小型二次電池市場概況，新竹：工業技術研究院。
7.我國能源政策與產業發展－核四、能源多元化與環保， 2001，財團法
人國家政策研究基金會國政研究報告。
8.周文賢、李宏達(1992)，市場調查與行銷策略研擬-理論基礎與實務運
用，華泰書局。
9.吳萬益、林清河(2000)，企業研究方法，華泰書局。
10.林亮德(2000)，消費者創新產品採用行為與產品屬性評估之研究─以
數位影音碟機(DVD)為例，國立中央大學資訊管理研究所未出版碩士論
文。
11.林俊宏(2002)，消費者特性、新產品屬性及環變數對創新購買意願之
影響，國立成功大學企業管理研究所未出版碩士論文。
12.林茂興(2002)，以生活型態區隔台北地區ADSL消費者對多媒體服務接
受意願之研究，國立交通大學經營管理研究所未出版碩士論文。
13.陳文棠(2000)，全球重要個人電腦大廠現況分析與未來展望，台北：
財團法人資訊工業策進會。
14.張淮杞(2002)，全球資訊硬體產業發展趨勢，新竹：工業技術研究
院。
15.張淮杞(2002)，我國資訊硬體產業發展趨勢，新竹：工業技術研究
院。
16.許佳鳴(2000)，消費者價格敏感度、品質認知與廠定價策略之關係研
究，文化大學國際企業管理研究所未出版碩士論文。
17.許淑娟(2004)，消費者新產品採用時機之影響因素研究─以數位照相
機為例，大葉大學國際企業管理研究所未出版碩士論文。
18.郭博堯(2002)，全球化石能源危機時代與我國所面臨挑戰，財團法人
國家政策研究基金會國政研究報告。
19.郭瑾瑋(2002)，直接甲醇燃料電池原理，新竹：工業技術研究院。
20.郭瑾瑋(2002)，燃料電池產業結構，新竹：工業技術研究院。
21.郭瑾瑋(2002)，燃料電池與競爭技術評估，新竹：工業技術研究院。
22.郭瑾瑋(2002)，PEM型燃料電池主要廠商及產品，新竹：工業技術研究
院。
23.梁昇凱(2000)，我國資訊硬體產銷回顧與展望，台北：財團法人資訊
工業策進會。
24.曾重仁、羅世坤(2004)，直接甲醇型燃料電池(DMFC)與氫氣質子交換
膜燃料電池(PEMFC)，化工技術，第12卷第4期，APR 2004，頁165-
179。
25.曾盛恕等(2003)，燃料電池：新世紀能源，臺中：滄海書局。
26.黃炳照(2004)，鋰離子電池與甲醇燃料電池之比較，化工技術月刊，第12卷第4期，APR 2004，頁181-189。
27.楊志忠等(2003)，燃料電池的發展現況，科學發展，第367期，頁30-
33。
28.蕭瑞聖(2003)，奈料材料於燃料電池的應用，新竹：工業技術研究
院。
29.蕭瑞聖(2003)，燃料電池關鍵零組件技術開發，新竹：工業技術研究
院。
30.譚小金(2001)，全球小型二次電池產品暨其應用發展趨勢，新竹：工
業技術研究院。
31.譚小金(2004)，燃料電池產品技術開發狀況與發展趨勢，新竹：工業
技術研究院。
32.蘇艾、鐘國濱、杜承鑫(2004)，直接甲醇燃料電池性能分析與研究，
太陽能及新能源學刊，第九卷第一期，JUN 2004，頁43-47。
二、 英文部份：
1.Antil, John, (1988), “New Product or Service of Adoption:
When does it Happen?,” Journal of Consumer Marketing, Spr,
pp.5-16.
2.Bass, Frank M. (1969), “A New Product Growth Model for
Consumer Durables,” Management Science, Vol.15, p.p.215-227.
3.Blythe, Jim, (1999), “Innovativeness and Newness in High-
Tech Consumer Durables,” Journal of Product &Brand
Management, Vol.8, pp.415-429.
4.Boyd, Thomas C. and H. Charlotte Mason, (1999), “The Link
between Attractiveness of ‘Extra brand’ Attributes and the
Adoption of Innovations,” Journal of the Academy of
Marketing Science, Vol.27, pp.306-319.
5.Cooper, Rober G. and Elko J. Kleinschmidt, (1991), New
Product: The Key Factors in success.
6.Davis, F. D., Bagozzi, R. P. and Warshaw, P. R., (1989),
“User Acceptance of Computer Technology: A Comparison of Two
Theoretical Models,” Management Science, Vol.35, pp.982-1003.
7.Engel, Kollat and Blackwell, (1995), Consumer Behavior, 8th
ed.
8.Gabor, Andre, and C.W.J. Granger, (1961), “On the Price
Consciousness of Consumers,” Applied Statistics, Vol. 10,
pp88.-170.
9.Gatignon, Hubert, (1984), “Competition as a Moderator of the
Effect of Advertising,” Journal of Marketing Research, 21,
4, (November), pp.387-398.
10.Greenleaf, Eric A. and R. Donald Lehmann, (1995), “Reasons
for Substantial Delay in Consumer Decision Making,” Journal
of Consumer Research, Vol.22, pp.168-199.
11.Guiltinan, Joseph P., (1999), “Launch Strategy, Launch
Tactics, and Demand Outcomes,” Journal of Product
Innovation Management, Vol.16, pp.509-529.
12.Hill, C. W. L. and G. R. Jones, (2004), Strategic Management
Theory, Houghton Mifflin Co., New York.
13.Holak, Susan L., (1988), “Determinants of Innovative
Durables Adoption an Empirical Study with Implications for
Early Product Sc- reening,” Journal of Product Innovation
Management, Vol.5, pp.50-69.
14.Holak, Susan l. and R. Donald Lehmann, (1990), “Purchase
Intentions and the Dimensions of Innovation: An Exploratory
Model,” Journal of Product Innovation Management, Vol.7,
pp.59-73.
15.Huber Joel, Morris Holbrook and Barbara Kahn (l986),
“Effects of Competitive Context and Information Provided on
Price Elasticity,” Journal of Marketing Research, 23
(August), p.p.250-260
16.Kardes, Frank R., Gurumurthy Kayanaram, Murake
Chandrashekaran, and Ronald J. Dornoff (1993), “Brand and
Retrieval, Consideration Set Composition, Consumer Choice,
and the Pioneering Advantage,” Journal of Consumer
Research, Vol. 20, pp.62-75.
17.Lefkoff-Hagius, Poxanne and H. Charlotte Mason, (1993),
“Characteristic, Beneficial and Image Attributes in Consumer
Judgments of Similarity and Preference,” Journal of
Consumer Research, Vol.20, pp.100-110.
18.Mahajan, Vijay, E. Muller and R.K. Srivastava, (1990),
“Determination of Adopter Categories by Using Innovation
Diffusion Models,” Journal of Marketing Research, Vol.
XXVII, pp.37-50.
19.Mantel, Susan Powell and R. Frank Kardes, (1999), “The Role
of Direction of Comparison, Attribute-based Processing and
Attitude based Processing in Consumer Preference,” Journal
of Consumer Research, Vol.25, pp.335-352.
20.Midgley, David F. and R. Grahame Dowling, (1993),
“Longitudinal Study of Product form Innovation: The
Interaction Between Predispositions and Social Messages,”
Journal of Consumer Research, Vol.19, pp.611-625.
21.Mitra, Anusree, (1995), “Price Cue Utilization in Product
Evaluations the Moderating Role of Motivation and Attribute
Information,” Journal of Business Research, Vol.33, pp.187-
195.
22.Mitra, David F. and Grahame R. Dowling, (1993),
“Longitudinal Study of Product Form Innovation: The
Interaction Between Predispositions and Social Messages,”
Journal of Consumer Research, Vol.19, pp.611-625.
23.Monroe, K. B. and S. M. Petroshius, (1981), “Buyers’
Perceptions of Price: An Update of the Evidence,”
Perspectives in Consumer Behavior, pp.43-55.
24.Monroe, Kent B. and Angela y. Lee, (1999), “Remembering
Versus Knowing: Issues in Buyers Processing of Price
Information,” Journal of the Academy of Marketing Science,
Vol.27, pp.207-225.
25.Moorthy, Sridhar, Bran T. Ratchford and Debabrata Talukdar,
(1997), “Consumer Information Search Revisited: Theory and
Empirical Analysis,” Journal of Consumer Research, Vol.23,
pp.263-277.
26.Muthukrishnan, A. V., (1995), “Decision Ambiguity and
Incumbent Brand Advantage,” Journal of Consumer Research,
Vol.22, pp.98-109.
27.Nicosia, F. M., Consumer Decision Process, New Jersey:
Prentice-Hall, p.29.
28.Olshavsky, Richard W., Andeew B. Aylesworth and Deanna S.
Kempf, (1995), “The Price-Choice Relationship: A Contingent
Processing Approach,” Journal of business Resarch, Vol.33,
pp.207-218.
29.Reynolds, F.D. and W.D. Wells, (1995), Consumer Behavior,
p.34.
30.Robertson, T. S., (1967), “The Process of Innovation and
Diffusion of Innovation,” Journal of Marketing, 36(January),
pp.15-16.
31.Rogers, Everett M., (1962), Diffusion of Innovation, New
York: Free Press.
32.Rogers, Everett M., (1983), Diffusion of Innovation, 3rd ed.
New York: Free Press.
33.Schiffman, L. G. and L. L. Kaunk, (1987), Consumer Behavior,
3rd ed., New Jersey: Prentice-Hall.
34.Schiffman, W. L. and L. L. Kaunk(2001), Consumer Behavior,
7Th ed., New Jersey: Prentice-Hall, p.4.
35.Scitovsky, Tibor, “Some Consequences of the Habit of
Judging Quality by Price,” Review of Economic Studies
12 (1944-45):100.
36.Sirvanci, M. B., (1993), “An Empirical Study of Price
Thresholds and Price Sensitivity,” Journal of Applied
Business Research, Vol.9, pp.43-49.
37.Veryzer, Robert W. Jr,(1998), “Discontinuous Innovation and
the New Product Development Process,” Journal of Product
innovation Management, Vol.15, pp.304-321.
38.Veryzer, Robert W., Jr and J. Wesley Hutchinson, (1998),
“The Influence of Unity and Prototypicality on Aesthetic
Responses to New Product Designs,” Journal of Consumer
Research, Vol.24, pp.374-394.
39.Veryzer, Rodert W., Jr, (1998), “They Factors Affecting
Customer Evaluation of Discontinuous,” Journal of Product
Innovation Management, Vol.15, pp.136-150.
40.Zaichkowsky, J. L., (1982), “Consumer Response to In-store
Price Information Environments,” Journal of consumer
Research, Vol.8, pp.357-369.