臺灣博碩士論文加值系統

在產業全球化的大震盪中，所有的企業都面臨了遠超過以往的激烈競爭，若是依循原本的管理策略，不思改變就只有被淘汰，因此管理學界及實務界紛紛提出公司治理需要變革，而且唯有”變”是唯一的不變；但是應如何於這麼多的變革方式中找出最有效的變革模式，就是本研究希望能夠探討的目標。科特 (1995) “領導變革-為何轉型未竟其功?”，提出變革過渡管理團隊以及是否營造了足夠的危機意識兩項因素對於變革之成效具有影響力，本研究乃就以上兩個因素進行效果分析，以期能夠對於變革模式的策略選擇提供決策時之參考。

On industrial globalization trend, all companies face to
higher competition than before, if still follow the inflexibility strategy for management, it will make company fall down in globalization business game, we want to find out which key factors will more high performance for the Change. Kotter (1995) “Leading Change, Changing Leadership”, point out two factors of Change, the one is how to build up the Management team of Changes and the other one is Do All of Employees Build up Conscious of Risk When Change Start, this study will focus on these two factors to analysis and try to find out the differentiation effect of performance on each different change model.

書名頁……………………………………………………………………………… i
論文口試委員審定書……………………………………………………………. ii
授權書………………………………………………………………………………iv
中文提要…………………………………………………………………………….v
英文提要……………………………………………………………………………vi
誌謝............................................................ vii
目錄......................................................................................................................viii
表目錄.............................................................................................................….... x
圖目錄............................................................................................…................….xi
1. 緒論 1
1.1. 研究背景與動機 1
1.2. 研究目的 2
1.3. 研究方法 2
1.4. 研究範圍對象 3
1.5. 研究流程 4
2. 文獻回顧與相關理論探討 5
2.1. 變革管理文獻回顧 5
2.1.1. 八種變革常犯的錯誤 5
2.2. 自發性重整行為之定義與相關研究 13
2.3. 更換管理階層與股價異常報酬之關聯性之理論回顧 16
2.4. 效率市場假說之理論回顧 19
3. 研究設計與實證模型 21
3.1. 名詞之操作型定義 21
3.1.1. 變革發生模式 21
3.1.2. 危機變革 21
3.1.3. 機會變革 22
3.1.4. 變革團隊形成 22
3.2. 研究樣本選取及資料來源 23
3.2.1. 研究樣本選取 23
3.2.2. 變革期間之選定 23
3.2.3. 變革行為之宣告日 24
3.2.4. 資料來源 24
3.3. 變數定義與衡量 25
3.3.1. 股票日報酬率(R i , t) 25
3.3.2. 市場投資組合報酬率(R m , t) 26
3.3.3. 無風險利率(Risk-free Interest Rate; R f ) 26
3.3.4. 異常報酬 27
3.4. 實證模型之建立 31
3.4.1. 事件研究法 31
3.4.2. 事件窗口的設定 34
3.4.3. 事件宣告日 35
3.4.4. 觀測之事件窗口 36
3.4.5. 二維變異數分析 37
3.5. 研究假說 39
4. 實證結果與分析 41
4.1. 資料搜集與實證樣本概述 41
4.2. 事件研究之異常報酬 44
4.2.1. 危機事件以內部主導變革 44
4.2.2. 危機事件以外聘參與主導變革 45
4.2.3. 機會事件以內部主導變革 47
4.2.4. 機會事件以外聘參與主導變革 48
4.3. 二維變異數分析 51
4.3.1. 以內部主導或外聘參與變革為分類之分析結果 51
4.3.2. 以變革發生時之過渡管理團體是否有異動為分類之分析結果 56
5. 結論與建議 64
5.1. 結論 64
5.1.1. 機會與危機變革 64
5.1.2. 內部主導與外聘參與變革 65
5.1.3. 交叉效果 66
5.2. 建議 66
參考文獻……………………………….…………..………………………….…………68

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