參考文獻
一、中文部分
張明珠，「事件發生之時間間隔、金額大小、發生順序以及風險性事件對清費者決策之影響」，中原大學企業管理研究所，民八十五年六月。邱皓政，社會與行為科學的量化研究與統計分析－SPSS中文視窗版資料分析範例解析，五南，民國八十九年初版。
張紹勳、張紹評、林秀娟，SPSS For Windows統計分析－初等統計與高等統計，松岡電腦圖書資料有限公司，民國八十四年三版。
張紹勳、張紹評、林秀娟，SPSS For Windows統計分析－多變量統計分析，松岡電腦圖書資料有限公司，民國八十四年三版。
周文賢，多變量統計分析：SAS/STAT使用方法待出版書稿。
二、英文部分
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Fardes, F. R. (1999), Consumer behavior and managerial decision making, Addision-Wesley Educational Publishers, Inc.
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Neilson, W. S. (1998), “Reference Wealth Effects in Sequential Choice” Journal of Risk and Uncertainty, 17: 27-47.
Odean, T. (1998), “Are investors reluctant to realize their losses”, Journal of Finance, 53 (5), p1775, 24p
Shefrin, H. M. and Meir Statman (1987) “The disposition to sell winners too early and ride losers too long”, Journal of Finance, 40, 777-790.
Solomon, M. R. (1999), Consumer Behavior, 4 th, N. J.: Prentic-Hall International, Inc.
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